It’s hard to get succeed with a new work in a huge sea of apps. Due to tough competitions many developers leave the ground after getting frustrated from doing so many attempts towards the app success. Lots of little things require special attention on the way from app development to app distribution, which later decides the hit or failure of the app. Of course, an app idea, its design, development, performance, speed, etc. all stuff matters most, but a critical piece of app’s success is positioned within the app stores.
Getting an app uploaded on app stores is easy, but getting it noticed by the audience is hard. Even if your app is fine in every manner, billions of apps can’t let your app get into the top 10 position. You know that app marketing will help you reach the broadest audience, but many developers are mistaken at some point where they neglect the important tips to get success with app stores. Let’s look at them to get the right approach.
1. Providing a Help Desk
Your great customer service will turn your customers into happy customers. 81% of consumers have a preference for repeated business after receiving responsive customer support. An awesome app gets 5 star rating and a customer service helps to maintain that rating for a long time. Have a look on checklist of providing best customer support to your mobile app users.
First of all, don’t ask all users who have installed your app. Instead, turn your focus on users who have performed any task on your app. Make a list of users who have completed a task or beaten a level successfully within the app. Asking at the right time is a best tactic that surely works. Once users successfully complete the task, ask them to rate and review the app. Many users ignore to do so, for which you can send them a mail. If they have any problem, they will tell you directly through the mail and you can give an actionable feedback to resolve their issues. This will build a trust between you and your users and a chance to get a receive feedback from them.
3. Understand Your Users
Understanding users’ behaviour is a key to smoothen and rectify the overall app experience. User analytics will help you create a deeper user engagement which turns into great reviews and ratings on app stores. The more you will engage with your users, the more you can understand the essential improvement areas. This tactic will also help you with your app marketing strategies as you can research for keywords that make your app come up on app stores when relevant terms searched. Google Analytics, Flurry, Mixpanel, etc. are some of the favourite tools of app development companies to understand user behaviour.
4. Never Cheat
Black Hat ASO (app store optimization) is an illegal technique to boost the app rankings on app stores. In this technique, thousands of dollars are paid to third parties who increase the app store reviews and ratings using the bots or other tools. Of course, the technique works, but never last in the long term. Doing such will leads to false statements as well as zero growth after a short period of time.
Wrap Up
Focus on quality is a necessity while focus on app stores is fundamental. App store optimization give your app a space on top app store listings, and black hat will push your app back to lost in the crowd. Black hat ASO looks like a secret formula of app success, but the truth is there is no secret formula of success in any field. Just following some rules and tips will help you walk in a right way.
Related: Mobile Payments to Reinvent the Way We Handle Money
Getting an app uploaded on app stores is easy, but getting it noticed by the audience is hard. Even if your app is fine in every manner, billions of apps can’t let your app get into the top 10 position. You know that app marketing will help you reach the broadest audience, but many developers are mistaken at some point where they neglect the important tips to get success with app stores. Let’s look at them to get the right approach.
1. Providing a Help Desk
Your great customer service will turn your customers into happy customers. 81% of consumers have a preference for repeated business after receiving responsive customer support. An awesome app gets 5 star rating and a customer service helps to maintain that rating for a long time. Have a look on checklist of providing best customer support to your mobile app users.
- Build a direct way for customers to send you a message within the app
- FAQs section in the app to answer the common customers’ questions
- Don’t let the users wait long to get their complaint resolve
- An immediate response encourages the customers to post great reviews
- Users must be allowed to unsubscribe easily
- Improve or make changes to your app as per the customer’s expectations
First of all, don’t ask all users who have installed your app. Instead, turn your focus on users who have performed any task on your app. Make a list of users who have completed a task or beaten a level successfully within the app. Asking at the right time is a best tactic that surely works. Once users successfully complete the task, ask them to rate and review the app. Many users ignore to do so, for which you can send them a mail. If they have any problem, they will tell you directly through the mail and you can give an actionable feedback to resolve their issues. This will build a trust between you and your users and a chance to get a receive feedback from them.
3. Understand Your Users
Understanding users’ behaviour is a key to smoothen and rectify the overall app experience. User analytics will help you create a deeper user engagement which turns into great reviews and ratings on app stores. The more you will engage with your users, the more you can understand the essential improvement areas. This tactic will also help you with your app marketing strategies as you can research for keywords that make your app come up on app stores when relevant terms searched. Google Analytics, Flurry, Mixpanel, etc. are some of the favourite tools of app development companies to understand user behaviour.
4. Never Cheat
Black Hat ASO (app store optimization) is an illegal technique to boost the app rankings on app stores. In this technique, thousands of dollars are paid to third parties who increase the app store reviews and ratings using the bots or other tools. Of course, the technique works, but never last in the long term. Doing such will leads to false statements as well as zero growth after a short period of time.
Wrap Up
Focus on quality is a necessity while focus on app stores is fundamental. App store optimization give your app a space on top app store listings, and black hat will push your app back to lost in the crowd. Black hat ASO looks like a secret formula of app success, but the truth is there is no secret formula of success in any field. Just following some rules and tips will help you walk in a right way.
Related: Mobile Payments to Reinvent the Way We Handle Money