Mobile app space is brimming with so much crowd and competitions. For both app developers and marketers, it is now more difficult to make an app able to stand out from thousands of other apps already available for users to choose from. Of course, tons of promotional tools and paid advertising tricks are there one can use to popularize its apps, but the appreneurs (app owners) with limited budget can’t take a risk to invest money in app advertising until they become sure of app success. In such condition, social media wins the playing field by offering cost-effective ways to generate an app buzz.
Social media enables your app to be frequently discovered by users, helping you build a strong customer-base, drive demand for your app, and consecutively, increase the download numbers. Read below to insert your social media in your mobile app marketing campaign with a right manner.
Create a Relevant Content
Social media enables your app to be frequently discovered by users, helping you build a strong customer-base, drive demand for your app, and consecutively, increase the download numbers. Read below to insert your social media in your mobile app marketing campaign with a right manner.
Create a Relevant Content
Create a content that can attract your targeted audience and keep them engaged with your app. Let’s suppose you are selling food products and you have created an app to spread your products among the people who want them. Which type of content you will develop for this? Best food products, their advantages and disadvantages, how much quantity one should eat to maintain the perfect level, and so on.
Content doesn’t mean that you should go on writing and writing all the time. You can give a try to videos, images, or anything that can reveal your app. Create videos that show the actual usefulness of your app. Make it funny, quirky to let the people get excited for your app. Share all your articles, blogs, videos, or whatever you have developed on social media sites and notify the response of users.
Collect Influencers to Rate and Review Your App
After creating content, go further to find your targeted audience and put your content in front of them. Inspire them to rate and review your app. New users love to hear from the old users. Friends love to hear from their friend circle. Ratings and reviews by users will inspire others to give your app a try. Comments or reviews on social media sites will bring a huge visibility for your app.
Start with Popular Social Media Channels
Content doesn’t mean that you should go on writing and writing all the time. You can give a try to videos, images, or anything that can reveal your app. Create videos that show the actual usefulness of your app. Make it funny, quirky to let the people get excited for your app. Share all your articles, blogs, videos, or whatever you have developed on social media sites and notify the response of users.
Collect Influencers to Rate and Review Your App
After creating content, go further to find your targeted audience and put your content in front of them. Inspire them to rate and review your app. New users love to hear from the old users. Friends love to hear from their friend circle. Ratings and reviews by users will inspire others to give your app a try. Comments or reviews on social media sites will bring a huge visibility for your app.
Start with Popular Social Media Channels
Some developers and app marketers like to be with Facebook only, as it is the biggest social media network with users in billions. To connect with your key influencers, you must avail your presence on almost all social media channels. Start your profile creation process with Facebook, Google+, Twitter, and Instagram. Post a neutral and interesting status, revealing your main purpose and your app as well.
More on Effective Social Media Tips
Don’t allow the users to forget you, once they become aware of you and your app. Give them a strong reason to come back and be in touch with you as long as possible. Convert your users into daily active users by sending regular and exciting updates, so that they have a reason to keep your app in their smartphone. Measure the necessary improvements your app needs and send updates to your users when you implement them.
Monitor, Analyze and Optimize User Experience
Monitor the behavior of users for your app. What they like in app, what they hate, what they wish to have, what they wish to eliminate, which function they want to improve, at what time and why they remain active in your app, and lots more factors are there, you have to analyze through social media. Have a personal talk with users regarding your app and try to implement their wishes to improve the exposure.
Conclusion
Put social media as a part of your mobile app marketing campaign and your reach with the exact targeted audience. Social media influence your users to recommend your app in their friend circle, results in an increase in potentials. Investment in mobile app development can turn into a worthy, if social media strategies are utilized in a right manner.
Related: A Guide to Analyzing App Funnels
More on Effective Social Media Tips
- Give your users a reason to share. Like what they will earn if they share your app with their friends.
- Give your users a lot of choices to share with. Like they might be using Facebook or twitter or other social networking site. Allow them to share whatever they wish to.
- Appreciate your followers by integrating their name or their images in your further posts.
- Schedule your posts at the time when maximum users come online to see updates. Like break timings, morning time, or night-time.
- While posting on Facebook, Twitter and Instagram, don’t forget to use the hashtag as it maximize the reach towards your targeted audience.
Don’t allow the users to forget you, once they become aware of you and your app. Give them a strong reason to come back and be in touch with you as long as possible. Convert your users into daily active users by sending regular and exciting updates, so that they have a reason to keep your app in their smartphone. Measure the necessary improvements your app needs and send updates to your users when you implement them.
Monitor, Analyze and Optimize User Experience
Monitor the behavior of users for your app. What they like in app, what they hate, what they wish to have, what they wish to eliminate, which function they want to improve, at what time and why they remain active in your app, and lots more factors are there, you have to analyze through social media. Have a personal talk with users regarding your app and try to implement their wishes to improve the exposure.
Conclusion
Put social media as a part of your mobile app marketing campaign and your reach with the exact targeted audience. Social media influence your users to recommend your app in their friend circle, results in an increase in potentials. Investment in mobile app development can turn into a worthy, if social media strategies are utilized in a right manner.
Related: A Guide to Analyzing App Funnels