Website is the first level of contact between the business and the customers. A good website design creates a great impact on the users’ mind. It is, therefore, important that your first level of interaction with the customers has to be absolutely worthwhile. Today, most of the websites have progressive designs with chatbots, video, voice assistants, all included on one platform, to deliver maximum customer satisfaction.
However, as a business owner you must not forget that presently most of the consumers operate on mobiles. If you really want to reach out to your customers then they must be able to easily browse your website on mobile without any uploading issues. In fact, it is recommended to invest more energy and money on rightly pulling the responsive designs rather than making your site feature rich. Still not convinced why having a responsive website is imperative? Here are some convincing and genuine reasons why you should be investing in responsive designs more than other things.
Top reasons why responsive designs are a must
1. Helps improve SEO ranking
SEO ranking plays a greater role in giving visibility to your business. In order to bring ranking, the site has to be user friendly and shouldn’t take much time to download on mobile. If the user doesn’t enjoy the experience of browsing your site, the site’s bounce rate and traffic decreases drastically. Having a responsive website therefore brings more traffic and helps improve your business multifold.
2. Mobile responsive brings more traffic
People usually surf more websites on mobile than on desktop now that every other person carries a smartphone. Therefore, for a smoother experience, a responsive website design is extremely necessary so that when a user lands onto your webpage, the person can see the text and the design properly without having to scroll left or right to see the entire web page. When you make a website mobile responsive, it automatically fits to the respective mobile screen and the customer doesn’t feel any difficulty operating.
3. Improved analytics
Monitoring becomes easier for your site across devices if the design is unanimous across all channels. Adding elements to track user behavior on your website will help analyze ideal user behavior and can assist you in understanding what they are searching for. Thus, analysis becomes easier and effective. A good design also allows you to compare the page views, mobile visitors, etc to determine how your website can be optimized for call to actions in order to get better conversions and traffic.
4. Conversions and leads
Consumers are likely to return to your website if their experience with the site is smooth. Therefore, it is essential to take care of the customer satisfaction by enhancing the aesthetics and usability of your website. If the design is not intuitive and appealing, the bounce rate can bring a significant decrease in your leads and conversions. Therefore, investing in responsive design goes a long way when it comes to yielding a good conversion rate.
5. Enhanced brand image
A responsive web design that works smoothly when the user navigates your site can instantly garner trust. If a user gets the same experience on all the sites, it signifies a greater level of expertise, and to get the traffic from a site that is neither responsive nor well maintained can bring more defamation than customers.
Conclusion
It is absolutely necessary for a business to build its presence on smartphones today because maximum customers operate through mobiles. For that to happen, business owners must ensure that they hire a proper web development company that are adept at building responsive designs. However, make sure not to get trapped by inexperienced vendors that create poorly functioning websites; rather hire web designers that have a prominent presence on sites like Fiverr, Upwork, 99 designs etc.
You can also approach web designing companies that house great designers for their clients and have better market knowledge than individual designers. For instance, OpenXcell is one of the top web development companies that can help you create high performing, responsive websites offering seamless integration and navigability. So what are you waiting for? Click here to consult our experts if you have a project in mind.
However, as a business owner you must not forget that presently most of the consumers operate on mobiles. If you really want to reach out to your customers then they must be able to easily browse your website on mobile without any uploading issues. In fact, it is recommended to invest more energy and money on rightly pulling the responsive designs rather than making your site feature rich. Still not convinced why having a responsive website is imperative? Here are some convincing and genuine reasons why you should be investing in responsive designs more than other things.
Top reasons why responsive designs are a must
1. Helps improve SEO ranking
SEO ranking plays a greater role in giving visibility to your business. In order to bring ranking, the site has to be user friendly and shouldn’t take much time to download on mobile. If the user doesn’t enjoy the experience of browsing your site, the site’s bounce rate and traffic decreases drastically. Having a responsive website therefore brings more traffic and helps improve your business multifold.
2. Mobile responsive brings more traffic
People usually surf more websites on mobile than on desktop now that every other person carries a smartphone. Therefore, for a smoother experience, a responsive website design is extremely necessary so that when a user lands onto your webpage, the person can see the text and the design properly without having to scroll left or right to see the entire web page. When you make a website mobile responsive, it automatically fits to the respective mobile screen and the customer doesn’t feel any difficulty operating.
3. Improved analytics
Monitoring becomes easier for your site across devices if the design is unanimous across all channels. Adding elements to track user behavior on your website will help analyze ideal user behavior and can assist you in understanding what they are searching for. Thus, analysis becomes easier and effective. A good design also allows you to compare the page views, mobile visitors, etc to determine how your website can be optimized for call to actions in order to get better conversions and traffic.
4. Conversions and leads
Consumers are likely to return to your website if their experience with the site is smooth. Therefore, it is essential to take care of the customer satisfaction by enhancing the aesthetics and usability of your website. If the design is not intuitive and appealing, the bounce rate can bring a significant decrease in your leads and conversions. Therefore, investing in responsive design goes a long way when it comes to yielding a good conversion rate.
5. Enhanced brand image
A responsive web design that works smoothly when the user navigates your site can instantly garner trust. If a user gets the same experience on all the sites, it signifies a greater level of expertise, and to get the traffic from a site that is neither responsive nor well maintained can bring more defamation than customers.
Conclusion
It is absolutely necessary for a business to build its presence on smartphones today because maximum customers operate through mobiles. For that to happen, business owners must ensure that they hire a proper web development company that are adept at building responsive designs. However, make sure not to get trapped by inexperienced vendors that create poorly functioning websites; rather hire web designers that have a prominent presence on sites like Fiverr, Upwork, 99 designs etc.
You can also approach web designing companies that house great designers for their clients and have better market knowledge than individual designers. For instance, OpenXcell is one of the top web development companies that can help you create high performing, responsive websites offering seamless integration and navigability. So what are you waiting for? Click here to consult our experts if you have a project in mind.