Online entrepreneurs are always looking for a way to understand the interest and valuable insights of their customers. They remain curious to know what their customers actually want and how they can provide the same. Previously, entrepreneurs or marketing experts were practicing estimations to know the craves of their targeted customers. Estimations don't always result into favorable outcomes, they can reach to positive or negative also. But, this strategy is old and only some parts of online marketing have relied on it. Today, packaging tools and techniques are open for us to know the exact preferences of your customers. One such method is A/B testing.
What is A/B Testing?
A/B Testing refers to experimentation of two versions of the same thing to recognize which one performs better. In A/B testing, A is an existing version and B is a newly designed version or you can say it as an alternative of version A. A/B testing can be performed on two or more than two versions of the same pages or same apps.
You can understand this concept with a simple example like you have two routes to reach the office, route A and route B. Route A is long with less traffic while B is short, but have massive traffic. You will go to office from a route on one day and B route on another day. You will notify how much it will take to reach the office from both. A route that takes less time is your daily, preferable route for the office. A/B testing applies similar rule on two versions of the same apps in order to tell you which version reflects better results.
See also: How to test your app idea before jumping into coding
A/B testing removes the disconnection between you and your targeted audience by making you understand your customer's expectations from your online business. A/B testing can be conducted on softwares, web pages, mobile web pages, web applications, mobile applications and other tech tools. App development company easily avails you A/B testing services to higher-up response from your customers.
A good news for online business owners is that you can execute A/B testing of your mobile apps with the help of a number of tools available online. Some of the best are mentioned below:
15 Best Available Tools for A/B Testing
1. Apptimize: Apptimize is a useful A/B testing tool for both iOS and Android makers. It allows you to perform various experiments on your app code. It lets you execute even a small section of coding. With Apptimize, you come to know what your users will receive from your app. You can check live reports of your experiments on the dashboard.
Supports: iOS, Android
Price: Free - Paid
Free Trial: Available
2. Optimizely: Optimizely is the most popular A/B testing tools for both web and mobile app. It stays at the top of others and comes first in mind when one thinks of testing. It is rated as one of the most easy-to-use tool for testing.
Supports: iOS
Price: Paid
Free Trial: N/A
3. Leanplum: Leanplum is an A/B testing tool for developers and product management teams. For app testers, this tool is a synonymous to analytics as it serves segments, filters and dashboard full of analysis with a strength of quick results. For mobile app developers, mobile app marketers and mobile product managers, this is a flawless tool because it works according to need of a big team.
Supports: iOS, Android, Unity, HTML 5
Price: Free - Paid
Free Trial: Available
4. Arise: Arise enables you to receive easy, rapid and real time results. Similar to Appptimize, it lets you track a detailed report of performed experiments. With Arise, you can set the percentage of your audience to whom you want to make your experiments viewable. Goal setting is another extra feature of Arise.
Supports: iOS, Android, Phonegap
Price: Free - Paid
Free Trial: Available
5. Vessel: Vessel is a tool that is powerful enough to make changes in your live app. Quick decisions can be possible with Vessel because of its real time reporting, funnels, session tracking and revenue tracking features.
Supports: iOS, Android, Windows, HTML 5, Phonegap, and Titanium
Price: Paid
Free Trial: Available
6. Optimimo: A wealthy tool with rich features including real time metrics, navigation flow, filtering features, usability surveys and heatmaps. Optimimo features make it easy for you to enhance your revenue growth and conversion rates as quickly as possible.
Supports: Android
Price: Paid
Free Trial: Available
7. Splitforce: Five minutes and one click is enough to go through A/B testing with Splitforce. Easy installation is available with a simple copy paste function. It works best for people with localized app as it supports the localization feature.
Supports: iOS, Android, Unity Platform
Price: Paid
Free Trial: N/A
8. Pathmapp: A tool only for developers, not for mobile app marketers and mobile product managers. It has a strong function of testing for multiple versions which means you can test more than two versions of your apps. Useful app for app makers with plenty of users.
Supports: iOS
Price: Paid
Free Trial: N/A
9. Clutch.io: Opensource tool with no cost at all. It contains basic A/B testing features like data-driven testing and goal tracking. In short, Clutch.io fulfills your basic testing needs.
Supports: iOS, Android
Price: Free
Free Trial: N/A
10. Taplytics: This tool doesn't require programming knowledge so it can be easily used by technical and non-technical people. User interface control, real time app changes, visual editor and multi-variate experiments are key aspects of Taplytics.
Supports: iOS
Price: Free - Paid
Free Trial: Available
11. Best.ly: One more tool with rich set of features for analysis, multi-variate testing, easy install with copy paste feature and the common one, real time changes. It comes with the flagging feature which you hardly find in other tools.
Supports: iOS, Android
Price: Paid
Free Trial: Available
12. Hercules: Simple and easy-to-use tool for non-technical people. If you have zero programming knowledge, this can be your partner for testing purpose. You are free to make changes in your app without coding. It avails you free services as at present it is running a beta version.
Supports: iOS
Price: Free
Free Trial: N/A
13. Kii: Kii fills your requirements for advance A/B testing tools. It delivers geolocation tools, mobile app backend and mobile app analytics. You can thrush out the optimal version of your app with one-click feature.
Supports: iOS, Android, Unity Apps
Price: Free - Paid
Free Trial: N/A
14. Appiterate: Comes with a visual WYSIWYG editor for making live changes in your existing app. It lessens your coding efforts with easy to change text feature. It is rich with easy to use drag and drop elements and various call to action buttons for easy access.
Supports: iOS, Android
Price: Free - Paid
Free Trial: Available
15. Useartisan: It saves your time of app resubmission by providing you real-time changes in your app without any extra work of coding. This tool runs on three steps for mobile applications that are analyze, manage and enhance.
Supports: iOS, Android
Price: Free - Paid
Free Trial: Available
Internet world is filled with lots of tools that might put you in confusion for which one you should go for. Considering your basic and advance needs, you can easily select any of them as per your budget. You can get suggestions from your hired mobile app development company, it will surely suggest you the best possible options or it might offer you A/B testing services.
What is A/B Testing?
A/B Testing refers to experimentation of two versions of the same thing to recognize which one performs better. In A/B testing, A is an existing version and B is a newly designed version or you can say it as an alternative of version A. A/B testing can be performed on two or more than two versions of the same pages or same apps.
You can understand this concept with a simple example like you have two routes to reach the office, route A and route B. Route A is long with less traffic while B is short, but have massive traffic. You will go to office from a route on one day and B route on another day. You will notify how much it will take to reach the office from both. A route that takes less time is your daily, preferable route for the office. A/B testing applies similar rule on two versions of the same apps in order to tell you which version reflects better results.
See also: How to test your app idea before jumping into coding
A/B testing removes the disconnection between you and your targeted audience by making you understand your customer's expectations from your online business. A/B testing can be conducted on softwares, web pages, mobile web pages, web applications, mobile applications and other tech tools. App development company easily avails you A/B testing services to higher-up response from your customers.
A good news for online business owners is that you can execute A/B testing of your mobile apps with the help of a number of tools available online. Some of the best are mentioned below:
15 Best Available Tools for A/B Testing
1. Apptimize: Apptimize is a useful A/B testing tool for both iOS and Android makers. It allows you to perform various experiments on your app code. It lets you execute even a small section of coding. With Apptimize, you come to know what your users will receive from your app. You can check live reports of your experiments on the dashboard.
Supports: iOS, Android
Price: Free - Paid
Free Trial: Available
2. Optimizely: Optimizely is the most popular A/B testing tools for both web and mobile app. It stays at the top of others and comes first in mind when one thinks of testing. It is rated as one of the most easy-to-use tool for testing.
Supports: iOS
Price: Paid
Free Trial: N/A
3. Leanplum: Leanplum is an A/B testing tool for developers and product management teams. For app testers, this tool is a synonymous to analytics as it serves segments, filters and dashboard full of analysis with a strength of quick results. For mobile app developers, mobile app marketers and mobile product managers, this is a flawless tool because it works according to need of a big team.
Supports: iOS, Android, Unity, HTML 5
Price: Free - Paid
Free Trial: Available
4. Arise: Arise enables you to receive easy, rapid and real time results. Similar to Appptimize, it lets you track a detailed report of performed experiments. With Arise, you can set the percentage of your audience to whom you want to make your experiments viewable. Goal setting is another extra feature of Arise.
Supports: iOS, Android, Phonegap
Price: Free - Paid
Free Trial: Available
5. Vessel: Vessel is a tool that is powerful enough to make changes in your live app. Quick decisions can be possible with Vessel because of its real time reporting, funnels, session tracking and revenue tracking features.
Supports: iOS, Android, Windows, HTML 5, Phonegap, and Titanium
Price: Paid
Free Trial: Available
6. Optimimo: A wealthy tool with rich features including real time metrics, navigation flow, filtering features, usability surveys and heatmaps. Optimimo features make it easy for you to enhance your revenue growth and conversion rates as quickly as possible.
Supports: Android
Price: Paid
Free Trial: Available
7. Splitforce: Five minutes and one click is enough to go through A/B testing with Splitforce. Easy installation is available with a simple copy paste function. It works best for people with localized app as it supports the localization feature.
Supports: iOS, Android, Unity Platform
Price: Paid
Free Trial: N/A
8. Pathmapp: A tool only for developers, not for mobile app marketers and mobile product managers. It has a strong function of testing for multiple versions which means you can test more than two versions of your apps. Useful app for app makers with plenty of users.
Supports: iOS
Price: Paid
Free Trial: N/A
9. Clutch.io: Opensource tool with no cost at all. It contains basic A/B testing features like data-driven testing and goal tracking. In short, Clutch.io fulfills your basic testing needs.
Supports: iOS, Android
Price: Free
Free Trial: N/A
10. Taplytics: This tool doesn't require programming knowledge so it can be easily used by technical and non-technical people. User interface control, real time app changes, visual editor and multi-variate experiments are key aspects of Taplytics.
Supports: iOS
Price: Free - Paid
Free Trial: Available
11. Best.ly: One more tool with rich set of features for analysis, multi-variate testing, easy install with copy paste feature and the common one, real time changes. It comes with the flagging feature which you hardly find in other tools.
Supports: iOS, Android
Price: Paid
Free Trial: Available
12. Hercules: Simple and easy-to-use tool for non-technical people. If you have zero programming knowledge, this can be your partner for testing purpose. You are free to make changes in your app without coding. It avails you free services as at present it is running a beta version.
Supports: iOS
Price: Free
Free Trial: N/A
13. Kii: Kii fills your requirements for advance A/B testing tools. It delivers geolocation tools, mobile app backend and mobile app analytics. You can thrush out the optimal version of your app with one-click feature.
Supports: iOS, Android, Unity Apps
Price: Free - Paid
Free Trial: N/A
14. Appiterate: Comes with a visual WYSIWYG editor for making live changes in your existing app. It lessens your coding efforts with easy to change text feature. It is rich with easy to use drag and drop elements and various call to action buttons for easy access.
Supports: iOS, Android
Price: Free - Paid
Free Trial: Available
15. Useartisan: It saves your time of app resubmission by providing you real-time changes in your app without any extra work of coding. This tool runs on three steps for mobile applications that are analyze, manage and enhance.
Supports: iOS, Android
Price: Free - Paid
Free Trial: Available
Internet world is filled with lots of tools that might put you in confusion for which one you should go for. Considering your basic and advance needs, you can easily select any of them as per your budget. You can get suggestions from your hired mobile app development company, it will surely suggest you the best possible options or it might offer you A/B testing services.