In case if you haven’t heard of “Yo” App, let’s have a look on it and its story. CEO of Mobli, Poor Moshe Hogeg couldn’t convince his employees to create “Yo” app. All were saying that the app is not of any use. Still, he developed it. But Apple rejected this app immediately because of lack of substance. After this, one more problem was faced by Hogeg – copycat apps. Can you believe it? An app that no one would use and even rejected by Apple has dozens of copycats.
Well, the same situations occurred with some popular apps – Facebook, Tumblr, Groupon, Wrapp, Amazon and others.
Yo app is a one-bit communication tool using which one can send notifications to its friends saying “Yo” in a tiny robot voice. This app took total 8 hours to get developed and it’s truly easy for mobile app developer to copy the features of this app. At present, copycat apps of “Yo” app are available with the name - “YoFrom”, “YOLO”, “TAP”, “Hey”, “Yo, Hodor”, “aiYo”, “Oi”, “Arnold”, “AHOY”, “Hearts”, “Oye”, “Sup”, “Hehehe”, “Yo Messenger”, “Yo-screen”, “Dude, Seriously Dude”, etc. According to Moshe, if he leaves the topic away, soon, these apps will prove the original “Yo” app as a fake one.
Moshe is now trying to get rid of copycat apps for which he suggested the below two ways.
The Legal case to remove copycat apps is a time and money consuming process. Once you win, all the apps will be removed from the app stores. But there is no surety that you will be going to win it. It may happen; you will end up with wasting your valuable time as well as money. Today, no one has that much time to waste on such issues. Most of appreneurs prefer the second way to tackle effectively with the copycat apps.
2. Allow the App quality and Reputation speaks for itself
If you point out copycat apps, they are just a carbon copy of original one. Further, if you read the description of Yo app and its copycate, you will get a surprise to see all the words are copied, not even a single word is different, except the name of the app. Besides, changes would be there in colors, designs and functionalities, but the basic idea is same.
By focusing on quality, one can avoid the bad effects of copycat apps on the original one. Yes, you can use app quality as your weapon to fight against copycat.
In most of the cases, copied apps look worse as compared to original one. Additionally, the brand name also plays an important role to save the original app. You can take Facebook app as your inspiration for this. Search on App stores for Facebook app, no doubt, you will get tons of options to choose from. But maximum users install the app from Facebook itself. No one likes to go for another alternative, if he gets the same from branded one that is also at free of cost.
In short, keep your focus on improving quality as far as possible. Also, market your app in a way to make it a brand. Branded app development companies are always adding new features, fixing bugs or releasing lots more updates related to their app. Treat your app like this, and you will come up, beating the copycat apps. Don’t forget that copycate apps can also improve quality and release regular updates. Look at them like your competitors and do the needful to defeat them.
Among all the problems faced by Moshe Hogeg, we will welcome the problem of copycate as it made us learn how to face the situation in a manner that none of the copycate app will come up in front of the original one.
Related: Mobile Apps for Utility Companies
Well, the same situations occurred with some popular apps – Facebook, Tumblr, Groupon, Wrapp, Amazon and others.
Yo app is a one-bit communication tool using which one can send notifications to its friends saying “Yo” in a tiny robot voice. This app took total 8 hours to get developed and it’s truly easy for mobile app developer to copy the features of this app. At present, copycat apps of “Yo” app are available with the name - “YoFrom”, “YOLO”, “TAP”, “Hey”, “Yo, Hodor”, “aiYo”, “Oi”, “Arnold”, “AHOY”, “Hearts”, “Oye”, “Sup”, “Hehehe”, “Yo Messenger”, “Yo-screen”, “Dude, Seriously Dude”, etc. According to Moshe, if he leaves the topic away, soon, these apps will prove the original “Yo” app as a fake one.
Moshe is now trying to get rid of copycat apps for which he suggested the below two ways.
- Remove the Copycat Apps with Lawsuits and Cease-and-desists
- Allow the App quality and Reputation speaks for itself
The Legal case to remove copycat apps is a time and money consuming process. Once you win, all the apps will be removed from the app stores. But there is no surety that you will be going to win it. It may happen; you will end up with wasting your valuable time as well as money. Today, no one has that much time to waste on such issues. Most of appreneurs prefer the second way to tackle effectively with the copycat apps.
2. Allow the App quality and Reputation speaks for itself
If you point out copycat apps, they are just a carbon copy of original one. Further, if you read the description of Yo app and its copycate, you will get a surprise to see all the words are copied, not even a single word is different, except the name of the app. Besides, changes would be there in colors, designs and functionalities, but the basic idea is same.
By focusing on quality, one can avoid the bad effects of copycat apps on the original one. Yes, you can use app quality as your weapon to fight against copycat.
In most of the cases, copied apps look worse as compared to original one. Additionally, the brand name also plays an important role to save the original app. You can take Facebook app as your inspiration for this. Search on App stores for Facebook app, no doubt, you will get tons of options to choose from. But maximum users install the app from Facebook itself. No one likes to go for another alternative, if he gets the same from branded one that is also at free of cost.
In short, keep your focus on improving quality as far as possible. Also, market your app in a way to make it a brand. Branded app development companies are always adding new features, fixing bugs or releasing lots more updates related to their app. Treat your app like this, and you will come up, beating the copycat apps. Don’t forget that copycate apps can also improve quality and release regular updates. Look at them like your competitors and do the needful to defeat them.
Among all the problems faced by Moshe Hogeg, we will welcome the problem of copycate as it made us learn how to face the situation in a manner that none of the copycate app will come up in front of the original one.
Related: Mobile Apps for Utility Companies