Mobile app development is likely to get a boost in the coming times as Apple and Facebook comes closer with Facebook ads for Apple app stores apps. Apple which has been competing android’s ruthless expansion has been looking for a reliable platform for its apps to be easily found.
The banner ads for the apps will now appear in the facebook news feed of iOS6 users. Unlike before, users will not be forced to leave Facebook to install the app, but will be navigated to a pop up window, much like the image viewer on facebook and install the app.
Mobile app development companies with expertise in iPhone app development, are now hopeful as they now have access to a reliable platform that can assure effective app discovery. In the current times it has been debated that, building a potential application is not the most difficult task but finding the appropriate customers to install it and then creating a viral string of installs for the app.
Since facebook is a social space with more than 240m iOS users, developers promoting their iOS apps can selectively target the user group on the basis of demography, age and country. The developers can also set up custom details for the ads and also resize the image put up for the advertisement.
With this strategic move, Google could also contemplate its stand on better discovery of android apps. Since its own social network is not really a mass platform, the search giant’s move towards this issue would be awaited by many mobile app development companies.
The banner ads for the apps will now appear in the facebook news feed of iOS6 users. Unlike before, users will not be forced to leave Facebook to install the app, but will be navigated to a pop up window, much like the image viewer on facebook and install the app.
Mobile app development companies with expertise in iPhone app development, are now hopeful as they now have access to a reliable platform that can assure effective app discovery. In the current times it has been debated that, building a potential application is not the most difficult task but finding the appropriate customers to install it and then creating a viral string of installs for the app.
Since facebook is a social space with more than 240m iOS users, developers promoting their iOS apps can selectively target the user group on the basis of demography, age and country. The developers can also set up custom details for the ads and also resize the image put up for the advertisement.
With this strategic move, Google could also contemplate its stand on better discovery of android apps. Since its own social network is not really a mass platform, the search giant’s move towards this issue would be awaited by many mobile app development companies.