There are approximately 500 apps being added daily to the existing 500,000 plus apps available in the global mobile application market. In a market that is estimated to be worth $25 billion by 2015, grabbing attention has become the ultimate goal and this is purely dependable on strategizing app marketing and its tim ely execution.
There are varieties of app marketing tactics which can be incorporated to your mobile app marketing strategy to drive demand and installs for your apps through advertising. However, these various strategies which helps reaching critical mass through mobile advertising campaigns require significant financial resources. The good news is, app developers need not solely depend on in-app advertising and other mobile advertising to build an audience and drive demand for their apps as there are many cost-effective (or even free) options to use social media to make apps more successful.
Let us find out how can an App benefit by incorporating social media to its App marketing strategy?
Targeting Social Media isn’t a cakewalk for app developers, it requires long-term engagement and connection and an investment of time and attention to receive noticeable rewards. However, every mobile app marketing company is now coming up with unique app marketing strategies, making it more than easy for the apps to reach the top.
Image Source:-http://baas.gr/wp-content/uploads/2012/05/mobile_phone3.png
There are varieties of app marketing tactics which can be incorporated to your mobile app marketing strategy to drive demand and installs for your apps through advertising. However, these various strategies which helps reaching critical mass through mobile advertising campaigns require significant financial resources. The good news is, app developers need not solely depend on in-app advertising and other mobile advertising to build an audience and drive demand for their apps as there are many cost-effective (or even free) options to use social media to make apps more successful.
Let us find out how can an App benefit by incorporating social media to its App marketing strategy?
- The most prominent benefit of advertising your app via social pages is that, you don’t need to invest large sums of money, already after having invested in generating your app.
- These social networks are truly capable of building an audience over time regardless of the size or financial resources of the app.
- If the resources of these social pages are used correctly and accurately then it is possible to create a large strength of fans whose collective promotional efforts and word-of-mouth can compete the largest mobile advertising campaign.
- Incorporating one of a kind content on the social networks that interests the users to engage more and more leads towards your goal to create a buzz around your app and thereby attract downloads.
- This one of a kind content of your app when promoted across all channels, with the big four essentials being Facebook, Twitter, Youtube and Linkedin, tends to give a solid thrust to your app marketing followed by astonishing results.
- It is considered that the best way to acquire a social media following is to integrate Facebook and Twitter directly into your app, so that when your users like and follow your app, it instantly becomes a gateway to attract more people and attain maximum visibility.
- Through social media you can also reward the users with virtual currency for connecting with your app- it simply gives one more reason for the rest of the mass to connect with you.
- It is equally essential to network with app review sites and other relevant blogs and online communities as they play a crucial role in promoting your app, and at the same time they generate useful feedback on how to improve your app features.
- It would be silly to underestimate the video tutorials as they turn out highly influential by demonstrating the benefits that your app offers to the users along with keyword optimized text.
- Get this fact right- There are 93% of marketers using social media for business. This figure is enough to believe that a well-planned strategy for marketing your app via social media can actually help to climb the ladder of success.
Targeting Social Media isn’t a cakewalk for app developers, it requires long-term engagement and connection and an investment of time and attention to receive noticeable rewards. However, every mobile app marketing company is now coming up with unique app marketing strategies, making it more than easy for the apps to reach the top.
Image Source:-http://baas.gr/wp-content/uploads/2012/05/mobile_phone3.png