You have just finished developing your Apple iphone App and even more excited for getting it approved by the Apple app store.You are now looking forward to promote your iPhone app and achieve maximum profit through sales of this app. While there are different app marketing techniques existing, it is upto you to decide which method will prove the most effective for your app that will be followed by the highest number of sales.
Let us discuss 2 of those methods- Advertising iPhone apps through in-app ads and advertising through banner ads on web, and compare them on various factors to find out which one holds more potential for promoting the iPhone apps effectively.
What is in-app advertising for iPhone app capable of?
Now you know, which method is preferable to promote your iPhone app? Advertise your iPhone app with the help of App Marketing Services offered by Openxcell Technolabs. The company offers foremost Mobile Application Optimization and App Development Service. OpenXcell Technolabs is a trusted mobile app development company and holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM.
Let us discuss 2 of those methods- Advertising iPhone apps through in-app ads and advertising through banner ads on web, and compare them on various factors to find out which one holds more potential for promoting the iPhone apps effectively.
What is in-app advertising for iPhone app capable of?
- We cannot rule out the fact that today there is a natural evaluation taking place wherein more and more people are leaning towards rich media and engaging in mobile apps instead of mobile web.
- According to a study by Appsavvy, in-app advertising performs 11.4 times better compared to standard banner advertising.
- When in-app advertising is carried out perfectly it is sure to turn out effective because those ads are low-key, they tend to merge well into the entire experience while utilizing the app and it is certainly much more applicable to what people are looking out for.
- It proves to be even more effective when these mobile ads offer highly targeted offers to a cluster of people who are making a purchase by using their geographic locations.
- By selecting in-app advertising for promoting your iPhone app, it sends your message to a self-selective audience that are expected to respond better to the idea of in-app advertising. It is so because your app advertising message (for example is a gaming app) is majorly focused and relevant to the needs of a specific audience. Due to this, there are chances of your target audience’s interest being parallel to your offering. Eventually this results in higher click-through rates followed by downloads.
- With in-app advertising, it is easier to track the results and it is serving as one of the biggest benefits of in-app advertising. You can search and find out how popular the ads have been by click-through rates (CTRs) and many more factors depending on the campaign.
- Moreover, promoting your app in the iTunes app store is one step you should never neglect because the most avid iPhone users are constantly in search for newer apps for their iPhone and iPad. These users would most probably visit the iTunes App Store to get useful information on the latest apps. This proves that it is indispensable to give importance to in-app advertising for promoting your iPhone app.
- Knowing that there are innumerable banner ads floating on the web; the idea is to know where your ads will appear, and follow up by checking the appearance of your ads to make sure they don't get lost in the crowd.
- It becomes essential with the banner ads to make sure your online appeal is interactive. Your app ads should let customers to do something, and it must offer them some kind of satisfaction ‘if’ they click on your ad.
- But, let us come to terms with the reality- As over a period of time, these banner ads have unfortunately managed to carry a stigma with them of being distracting and the audience tend to see them as intruding during the web browsing experience- more of a visual clutter which is usually not related to what they are searching for.
- Moreover, this banner ads on web sometimes end up being misleading. Clicking on an ad leads them to something else which they never expected; this somehow creates doubt in the audience’s mind and the doubt on these ads being genuine or not increases.
- Eventually, it results in Low Click-Through Rates for which all these factors are combinedly responsible.
Now you know, which method is preferable to promote your iPhone app? Advertise your iPhone app with the help of App Marketing Services offered by Openxcell Technolabs. The company offers foremost Mobile Application Optimization and App Development Service. OpenXcell Technolabs is a trusted mobile app development company and holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM.