A prominent task just after building an efficient app is to promote it. The mobile app market has to offer two thriving platforms namely the google play store and the apple app store; which are certainly jammed up with numerous quality apps already. Whilst we are already aware of the fact that iOS and Android offer different sets of pros and cons for marketing an app, the question still remains unanswered is that which platform overpowers the other for? Which would turn out to be a savior for your app marketing strategies; iOS App Marketing or Android App Marketing? Let us shed light on the factuals which might help us derive an answer.
Considering the rate at which Android takes mobile market shares, it’s clear that Android apps are gaining more and more importance and is bringing interesting revenues. However, according to the study, the difference between iOS and Android advertising is stumbling, with iOS generating 1,790% more return on investment than Android from advertisements on the Facebook mobile app. Also the researches have brought into notice that there are significantly greater return from audiences on iOS than audiences on Android. For the first three quarters of 2013, revenue per click on iOS averaged 6.1 times higher than Android and return on investment on iOS averaged 17.9 times higher than Android.
Are these factuals indicating that iOS is better for app promotion? If yes, let us find out what are the reasons.
It is believed that the iPhone users tend to spend more money to spend, and despite Android now being used by around 70% of all smartphone owners, Apple users can still be considered a step ahead.
Apple and iOS owners have paid more for their smartphone, tablet and computing products, and they are likely to be much more prepared to spend more via advertisements whilst browsing the web or through mobile apps simply because in general they have a larger salary than the average Android user.
Let’s not overlook this fact that Apple owners have paid higher for the smartphone and computing products, which suggests that they are prone to spend bulkier through advertisements while browsing the apps as they have they have a larger salary than the average Android user.
On the other hand, after the coming of devices like the Nexus range that serves premium hardware in fairly lower prices, the expectation of Android users of more in less is increasing.
The decision of considering any one of the both operators is going to make a major difference to your ROI rates, and affect your profits and business altogether. Android may still be a target if your business can offer services more suitable to those on a budget, but if the Nanigans study is anything to go by, in all other cases iOS seems to be the mobile platform to advertise on, despite its shrinking market share size. It is preferable to consider Android only if your services are targeted is to reach out those on a budget; else if you decide to go by the researches, iOS seems to be the mobile platform to advertise on.
Need assistance marketing your mobile app on iOS or Android platform? Openxcell Technolabs as a leading Mobile App Marketing & Promotion Agency devotedly provides Mobile App Marketing services and Mobile App Development Services.
Image Source:-gamasutra.com
Considering the rate at which Android takes mobile market shares, it’s clear that Android apps are gaining more and more importance and is bringing interesting revenues. However, according to the study, the difference between iOS and Android advertising is stumbling, with iOS generating 1,790% more return on investment than Android from advertisements on the Facebook mobile app. Also the researches have brought into notice that there are significantly greater return from audiences on iOS than audiences on Android. For the first three quarters of 2013, revenue per click on iOS averaged 6.1 times higher than Android and return on investment on iOS averaged 17.9 times higher than Android.
Are these factuals indicating that iOS is better for app promotion? If yes, let us find out what are the reasons.
It is believed that the iPhone users tend to spend more money to spend, and despite Android now being used by around 70% of all smartphone owners, Apple users can still be considered a step ahead.
Apple and iOS owners have paid more for their smartphone, tablet and computing products, and they are likely to be much more prepared to spend more via advertisements whilst browsing the web or through mobile apps simply because in general they have a larger salary than the average Android user.
Let’s not overlook this fact that Apple owners have paid higher for the smartphone and computing products, which suggests that they are prone to spend bulkier through advertisements while browsing the apps as they have they have a larger salary than the average Android user.
On the other hand, after the coming of devices like the Nexus range that serves premium hardware in fairly lower prices, the expectation of Android users of more in less is increasing.
The decision of considering any one of the both operators is going to make a major difference to your ROI rates, and affect your profits and business altogether. Android may still be a target if your business can offer services more suitable to those on a budget, but if the Nanigans study is anything to go by, in all other cases iOS seems to be the mobile platform to advertise on, despite its shrinking market share size. It is preferable to consider Android only if your services are targeted is to reach out those on a budget; else if you decide to go by the researches, iOS seems to be the mobile platform to advertise on.
Need assistance marketing your mobile app on iOS or Android platform? Openxcell Technolabs as a leading Mobile App Marketing & Promotion Agency devotedly provides Mobile App Marketing services and Mobile App Development Services.
Image Source:-gamasutra.com