Recent trends have been observing major changes in mobile app marketing which have taken diverse industries to the new level of success around the globe. The marketers and businessmen are preparing themselves according to the new mobile marketing strategies. According to the analysis of Statista, as of September 2018, around 4.9 billion mobile users all over the world use mobile phones out of which 2.5 billion are smartphone users. This means that over half of the mobile users are smartphone users. The core reason for the major growth of mobile app marketing has been the mobile apps and the exponential growth of the users who are completely dependent on their mobile devices.
Here in this article let us check out the most exclusive mobile app marketing trends that can help mobile app developers and business owners in marketing their apps to grab more attention from the users.
1. Location-based Marketing
2. Messaging Apps (SMS Marketing)
3. Google Accelerated Mobile Pages (Google AMP)
4. Live-Streaming
5. Android Instant Apps
6. Augmented Reality (AR)
7. Mobile Remarketing
Conclusion
People download mobile apps every day, but the truth is that many of them are never even used. Therefore, to engage them more with the apps, marketers use the above tactics. By implementing these simple marketing techniques, you can really grow your app and help it achieve the success. As the applications are constantly growing, more mobile app owners will begin leveraging multiple mobile app marketing strategies. Mobile app development companies like OpenXcell helps in creating clear and efficient app marketing strategies which are profitable for the business.
Here in this article let us check out the most exclusive mobile app marketing trends that can help mobile app developers and business owners in marketing their apps to grab more attention from the users.
1. Location-based Marketing
- Location-based technology is the best innovation in the mobile marketing industry.
- Mobile advertisers and marketers need the accurate location information so that they can easily target the customers.
- Location intelligence measures the response of the end users and the impact of the advertising for the same.
- It bridges the gap between the mobile users and the brands.
- This type of marketing is evolving day by day and now it is taking one step ahead of simple innovative standards.
- It is already creating the waves of obsession among the users for their phones which is going to create a significant amount of data and insights.
2. Messaging Apps (SMS Marketing)
- SMS Marketing is one of the most powerful tools as it can analyze your market performance.
- More than 91% of the audience is always with their mobile devices.
- A sense of urgency in SMS texts churns better results and the information rolls in quickly through SMS.
- For example, Snap chat, Whats App, and Facebook messenger are ruling the world of mobile messaging.
- According to the statistics around 60% of the world uses these applications for messaging purposes.
- For marketing purpose, Facebook is turning its game on a higher level by giving an opportunity to all the advertisers worldwide to post their ads on the Facebook messenger app.
3. Google Accelerated Mobile Pages (Google AMP)
- Google resolves the issues such as overloading of the web page and is working on to speed up the mobile web pages.
- Google claims that with the use of AMP, users will be able to pull up the web pages on their mobile devices with a blink of an eye in the coming years.
- Many companies like Yahoo, Flip kart, Disney, NFL, TripAdvisor, etc. are joining the hands with Google for resolving the mobile web page issue.
4. Live-Streaming
- Live streaming means to broadcast more brands in real time to a large group of the target audience over the internet.
- Live streaming is becoming an integral part of the business strategies.
- Brands like Instagram and Facebook are the biggest examples of social media fashion. They are actively using the live streaming to reach the target users.
- As the mobile advertising market is growing has grown significantly, the live streaming is going to impress audiences all around the globe.
5. Android Instant Apps
- Google took a huge step to building the Instant Apps into the store through ‘Try it now’ button on the app pages.
- Google is in the process of expanding banners on the play store so that users will know more about the important in-game events.
- Google Play is going to have many new features in the coming year.
6. Augmented Reality (AR)
- Mobile AR market is becoming popular day by day.
- When it comes to the mobile app industry, Augmented Reality plays an integral role in advertising, gaming, and marketing.
- It is going to empower the mobile marketing strategies in near future.
- AR trends allow the combination of digital information with the real-time environment of the user by providing 3D digital images or with the physical objects in the real world on a mobile device.
7. Mobile Remarketing
- Unless your mobile apps is a hit and go viral, there are chances that you will have to spend a huge amount of money to generate a base for the new user.
- In simple terms, Remarketing is all about retargeting your target user group with the personalized advertisements of the existing products.
- It is a digital marketing trick where you offer subscription services.
- Personalized remarketing advertisements are the best to target your audience.
Conclusion
People download mobile apps every day, but the truth is that many of them are never even used. Therefore, to engage them more with the apps, marketers use the above tactics. By implementing these simple marketing techniques, you can really grow your app and help it achieve the success. As the applications are constantly growing, more mobile app owners will begin leveraging multiple mobile app marketing strategies. Mobile app development companies like OpenXcell helps in creating clear and efficient app marketing strategies which are profitable for the business.