Developers spend months not to make an app, but to make a perfect app. Making an app is not difficult today as various tools and techniques have made everything easier to achieve. Still, app developers say that making an app is tough, why? Because they swear to make an app that your users like the most. And to stand upon users’ likings is not a cup of tea.
I am an app addict. You never find me playing with the same app again and again. I am always in a search of new apps that are more advance and can make my tasks easier. Sometimes, I achieve success in cracking great apps while sometimes, accidentally, I install frustrating apps. For me, frustrating apps are those having poor on-boarding process.
App on-boarding is the process of introducing app and demonstrating what the app is about. You found this generally when you install the app first time. Remember those tutorials.
Being an app addict, I know the difference between a good and poor app on-boarding which inspired me to share the same with you.
Introductory Tour: All at Once v/s Step By Step
When you open an app, the app introduce you some of its features, functions, taps, etc. that is called Introductory tour.
So which type of in-app tour would you like to have? Will you prefer to digest all information at once or you would like to have instructions step by step, as and when needed? Confuse!!! Let’s explore it more with examples.
I am an app addict. You never find me playing with the same app again and again. I am always in a search of new apps that are more advance and can make my tasks easier. Sometimes, I achieve success in cracking great apps while sometimes, accidentally, I install frustrating apps. For me, frustrating apps are those having poor on-boarding process.
App on-boarding is the process of introducing app and demonstrating what the app is about. You found this generally when you install the app first time. Remember those tutorials.
Being an app addict, I know the difference between a good and poor app on-boarding which inspired me to share the same with you.
Introductory Tour: All at Once v/s Step By Step
When you open an app, the app introduce you some of its features, functions, taps, etc. that is called Introductory tour.
So which type of in-app tour would you like to have? Will you prefer to digest all information at once or you would like to have instructions step by step, as and when needed? Confuse!!! Let’s explore it more with examples.
Let’s talk about Gogobot App first. As you can see in the image, Gogobot app explains it all on the go. As far as I know, users won’t bother to remember all information at first. They need time to remember each function of app. Once they become regular app user, they memorize it all.
Another thing is, users don’t download an app to waste time on long instructions. They download it to complete one of your their pending task. So, there is no meaning to put time-consuming instructions as either user skip it or tap it fast in order to complete their task.
Talking about YouTube App, it is the one with desired on-boarding process. When you enter the app, it explains you only: “how to expand”. As you go through the functions one by one, you will receive necessary instructions. In other words, it instructs as and when needed.
I will go for YouTube App and you?
Asking Information: Before v/s Later
It makes me angry when an app asks me for personal information, apart from email id and password, when I have just landed to the app to complete my task. At that time, one quote arises in my mind: “at least let me know about the features first”. How could I decide whether the app is worth of my personal information?
Let’s focus on examples before I put all my app-irritation in my writing.
Another thing is, users don’t download an app to waste time on long instructions. They download it to complete one of your their pending task. So, there is no meaning to put time-consuming instructions as either user skip it or tap it fast in order to complete their task.
Talking about YouTube App, it is the one with desired on-boarding process. When you enter the app, it explains you only: “how to expand”. As you go through the functions one by one, you will receive necessary instructions. In other words, it instructs as and when needed.
I will go for YouTube App and you?
Asking Information: Before v/s Later
It makes me angry when an app asks me for personal information, apart from email id and password, when I have just landed to the app to complete my task. At that time, one quote arises in my mind: “at least let me know about the features first”. How could I decide whether the app is worth of my personal information?
Let’s focus on examples before I put all my app-irritation in my writing.
MassageNow app sounds awesome with its quote “Book same day massage appointments at a fraction of the cost”. Also, designs were impressive. But when I landed on it, along with sign up process, it also asked me to put credit card details before even checking out what’s there in the app. On the flip side, Etsy made me impressed by showing its content first and asking for information only when I purchased something (which I think most apps do).
Asking Permission: Right Time v/s Wrong Time
How could I bother to permit my location information for a new app? There is a right time to ask for access.
If I am their old customers, they can take my permission for location sharing of if I am their new customer, they can't ask me to share location at first.
Apps and their makers must wait till users become their regular customers. After that, users won’t deny apps for gaining access to my location details and other information.
Takeaways
Do you know the toughest challenge of mobile app development ? To find out the perfect balance between what you offer and what amount of information you collect, without losing your app users. A good app on-boarding process cracks enough user information while a bad app on-boarding process loses users because of its information collection process.
Asking Permission: Right Time v/s Wrong Time
How could I bother to permit my location information for a new app? There is a right time to ask for access.
If I am their old customers, they can take my permission for location sharing of if I am their new customer, they can't ask me to share location at first.
Apps and their makers must wait till users become their regular customers. After that, users won’t deny apps for gaining access to my location details and other information.
Takeaways
Do you know the toughest challenge of mobile app development ? To find out the perfect balance between what you offer and what amount of information you collect, without losing your app users. A good app on-boarding process cracks enough user information while a bad app on-boarding process loses users because of its information collection process.