Android and iPhone, both have covered 90% of total smartphone market share. Therefore, app developers are concentrating on these two platforms to serve their efforts for majority of smartphone users. But an inherent problem arises when budget and resources are limited where you have to choose only one platform: iOS or Android. Which one you would like to go for first? To take this decision, you must arm with basic facts around the pluses and minuses of both platforms. Here they are!
Traffic Driven Platform
iOS is a dominant platform in US. Its traffic share of the US is 60.3%, while Android covers 33.4% of total traffic share. Android is gaining the ground, but it is still at the rear of iOS. If your main goal is to get traffic, you must gear towards iPhone app development. One more benefit with iOS is that Apple users remain more engaged with their devices than Android users. If traffic grabbing is a minor part of your business plan, you must arrange your app for android.
Tablet Market
In terms of user numbers, Android has become a number one tablet operating system. Android has covered 62% of total tablet market while a decline has been recorded in Apple’s tablet market from 53% to 36%. An android app lets you target huge audience. But here also Apple wins when it comes to app usage. App usage is highest from iPad users. You should develop your app first with iOS, if you wish to get your audience engaged with the app for a long time.
Revenue Driven
Despite the fact that Android dwarfs iOS in total smartphone market share, iPhone takes the cake in terms of revenue. iPhone users are more eager to pay for apps than Android users. The reason is iOS users have more money to spend than average Android users. If you are going to create a paid app, iOS must be your first choice. And if you want to cover a larger smartphone market share (keeping revenue aside), Android must be your first choice.
Testing Issues
iOS has limited number of devices with limited resolutions and hardware profiles. Creating an app for iOS is much easier than Android as the testing is easy with a limited number of devices available. On the flip side, Android devices are available in hundreds with different resolutions, and hardware profiles, making it tough to test the app with each device. If you want your app to deliver a richer experience without any fixes and bugs with any of the devices, concentrate on iOS. Or if you can face the market of multiple Android devices, you can turn to android app development.
Conclusion
Today, Android and iOS, both are the leading platforms. Each of it consists of own unique characteristics which on one side prove to be advantageous for you and on the other side, disadvantageous. Android means an opportunity to grab the attention of a large number of audiences, but also a challenge to deal with hundreds of devices with different resolutions and hardware profiles. On the other hand, iOS means an opportunity to earn revenue from users, but a challenge to beat the competitions – performing well in iOS app world.
Related: Mobile App Retention and Latest Statistics on iOS & Android
Traffic Driven Platform
iOS is a dominant platform in US. Its traffic share of the US is 60.3%, while Android covers 33.4% of total traffic share. Android is gaining the ground, but it is still at the rear of iOS. If your main goal is to get traffic, you must gear towards iPhone app development. One more benefit with iOS is that Apple users remain more engaged with their devices than Android users. If traffic grabbing is a minor part of your business plan, you must arrange your app for android.
Tablet Market
In terms of user numbers, Android has become a number one tablet operating system. Android has covered 62% of total tablet market while a decline has been recorded in Apple’s tablet market from 53% to 36%. An android app lets you target huge audience. But here also Apple wins when it comes to app usage. App usage is highest from iPad users. You should develop your app first with iOS, if you wish to get your audience engaged with the app for a long time.
Revenue Driven
Despite the fact that Android dwarfs iOS in total smartphone market share, iPhone takes the cake in terms of revenue. iPhone users are more eager to pay for apps than Android users. The reason is iOS users have more money to spend than average Android users. If you are going to create a paid app, iOS must be your first choice. And if you want to cover a larger smartphone market share (keeping revenue aside), Android must be your first choice.
Testing Issues
iOS has limited number of devices with limited resolutions and hardware profiles. Creating an app for iOS is much easier than Android as the testing is easy with a limited number of devices available. On the flip side, Android devices are available in hundreds with different resolutions, and hardware profiles, making it tough to test the app with each device. If you want your app to deliver a richer experience without any fixes and bugs with any of the devices, concentrate on iOS. Or if you can face the market of multiple Android devices, you can turn to android app development.
Conclusion
Today, Android and iOS, both are the leading platforms. Each of it consists of own unique characteristics which on one side prove to be advantageous for you and on the other side, disadvantageous. Android means an opportunity to grab the attention of a large number of audiences, but also a challenge to deal with hundreds of devices with different resolutions and hardware profiles. On the other hand, iOS means an opportunity to earn revenue from users, but a challenge to beat the competitions – performing well in iOS app world.
Related: Mobile App Retention and Latest Statistics on iOS & Android