nternet of things (IoT) has grabbed many pages of popular magazines. It is everywhere. Tech people are more obsessed with what IoT is bringing for them. In fact, they have tons of assumptions on what the IoT will be like.
Want to have some glimpses of such assumptions? Check out Internet of Shit on Twitter. You will get an idea of what the future of IoT will lookalike. Or if you are also the one with some IoT assumptions, you can also join the Internet of Shit group.
Back to the topic, blend of IoT and hidden revenue opportunities. It may not seem a big deal today, as IoT needs some more time to spread around. But along with tons of assumptions, some expectations are also taking place by app developers.
IoT is about to bring hoards of revenue opportunities beyond the ones brought by smartphones. Smartphone with apps came as a new shine of morning sun for those looking to make their revenue-way through tech world. At that time, smartphone was looking like a case of money that one can unlock using the app key. But today, many hands are trying to open it but not everyone has the right key to unlock it.
Due to intense competition in app development field, app developers are now trying to open doors of new grounds that have a huge space to make footprints. IoT is the one. App development for IoT is the next. And revenue opportunity is hidden in-between, which you can see through the below given resources.
Collect Data
Data, data, data, everything you need at the age of IOT is data. Each little piece of data can turn into a profit if you know how to use it smartly. Let me show you some examples to prove this point:
Assume a device that alerts users about the time to feed their plants with seeds. If you have such data, you can link up your app with users and with plants & seeds sellers. At one side, users will keep your app to stay tuned with their plants. Another side, they will buy seeds from the sellers you have registered in your app. Benefit from both sides.
You can assume same with other devices of house like washing machine with app alerting the time for service, refrigerator with app alerting about the lack of daily food, etc.
Now, you must be aware of the reason why IoT is all about data. And the reason why developers have high hopes from IoT.
Create Awareness
Again, that repetitive term – create awareness of existence of your app which is generally called app marketing. In spite of least competent IoT year, you have to create awareness of your IoT app because users are not too familiar to the concept that they think that such things are exist.
It’s your responsibility to make them think by creating awareness in every possible way like through promotions, news, press releases, blogs, social media and others.
Personalized Promotion
All your data collection and promotion comes to how personalized your app is. The more IoT spreads, the more you have to look after user-personified app. For e.g. not everybody need eggs for breakfast. Some prefer to eat toast or anything else. All have their own needs which require to be filled at their own time. IoT is the concept far away or almost opposite of “one size fits all approach”. So, to make place in users’ heart you have to first get acknowledge of their demands and the time they (the demands) need to be fulfilled. Then only you will be able to make maximum profit from IoT, IoT apps, users and connected brands.
Conclusion
IoT is a big thing, 100 times bigger than smartphone world. It is a market place of all devices users have at home and office. Opportunity always comes with risk. With smartphone and apps, security issues are at its peak. With IoT, they may cross the limits due to the endless number of devices. So, never jump with blind eyes. Keep your app secure enough that users never think twice of security matters before installing it.
Want to have some glimpses of such assumptions? Check out Internet of Shit on Twitter. You will get an idea of what the future of IoT will lookalike. Or if you are also the one with some IoT assumptions, you can also join the Internet of Shit group.
Back to the topic, blend of IoT and hidden revenue opportunities. It may not seem a big deal today, as IoT needs some more time to spread around. But along with tons of assumptions, some expectations are also taking place by app developers.
IoT is about to bring hoards of revenue opportunities beyond the ones brought by smartphones. Smartphone with apps came as a new shine of morning sun for those looking to make their revenue-way through tech world. At that time, smartphone was looking like a case of money that one can unlock using the app key. But today, many hands are trying to open it but not everyone has the right key to unlock it.
Due to intense competition in app development field, app developers are now trying to open doors of new grounds that have a huge space to make footprints. IoT is the one. App development for IoT is the next. And revenue opportunity is hidden in-between, which you can see through the below given resources.
Collect Data
Data, data, data, everything you need at the age of IOT is data. Each little piece of data can turn into a profit if you know how to use it smartly. Let me show you some examples to prove this point:
Assume a device that alerts users about the time to feed their plants with seeds. If you have such data, you can link up your app with users and with plants & seeds sellers. At one side, users will keep your app to stay tuned with their plants. Another side, they will buy seeds from the sellers you have registered in your app. Benefit from both sides.
You can assume same with other devices of house like washing machine with app alerting the time for service, refrigerator with app alerting about the lack of daily food, etc.
Now, you must be aware of the reason why IoT is all about data. And the reason why developers have high hopes from IoT.
Create Awareness
Again, that repetitive term – create awareness of existence of your app which is generally called app marketing. In spite of least competent IoT year, you have to create awareness of your IoT app because users are not too familiar to the concept that they think that such things are exist.
It’s your responsibility to make them think by creating awareness in every possible way like through promotions, news, press releases, blogs, social media and others.
Personalized Promotion
All your data collection and promotion comes to how personalized your app is. The more IoT spreads, the more you have to look after user-personified app. For e.g. not everybody need eggs for breakfast. Some prefer to eat toast or anything else. All have their own needs which require to be filled at their own time. IoT is the concept far away or almost opposite of “one size fits all approach”. So, to make place in users’ heart you have to first get acknowledge of their demands and the time they (the demands) need to be fulfilled. Then only you will be able to make maximum profit from IoT, IoT apps, users and connected brands.
Conclusion
IoT is a big thing, 100 times bigger than smartphone world. It is a market place of all devices users have at home and office. Opportunity always comes with risk. With smartphone and apps, security issues are at its peak. With IoT, they may cross the limits due to the endless number of devices. So, never jump with blind eyes. Keep your app secure enough that users never think twice of security matters before installing it.