Development process is important, and so is improvement on regular basis for an app to sustain and reap positive results in the highly competitive market. Developing an efficient app isn’t enough for businesses and brands when the trends in the market are constantly evolving. Today, it is utmost important for the businesses to keep up with the changing trends by improvising the app features, debugging their app at regular intervals and studying the in app-behaviour of users in order to leverage the engagement rate, and thereby improve the ROI.
Why is Mobile App Analytics important for businesses?
Which factors are giving a boost to the usage of mobile app analytics?
The importance of conducting app analytics has witnessed maximum growth because the apps are making consistent efforts to increase the amount of time users spend within the app by offering multiple in app features and interstitials. These in app features are served in the form of multiple levels if its a game, in- app purchases and in-app ads that have created a lot many opportunities for the users to indulge with and come back to these activities taking place within the app.
So, here we have listed some of the key aspects that are taken care of once you start deploying app analytics for your business.
- According to the recent trends and the increasing competition between the apps to earn the ‘popular tag’, the apps today need to be extremely captivating and engaging in order to compel the users to spend some more time within the app.
- Do we even need to mention the importance of engagement rate is at the peak now, as almost every business understands the need of deploying app marketing methods to leverage success.
- To acquire the benchmark engagement rate, the businesses need to constantly keep working in the direction of improving the quality of the app.
- We are mentioning Quality in terms of user experience, user engagement and meeting the user’s expectations by all means.
Which factors are giving a boost to the usage of mobile app analytics?
The importance of conducting app analytics has witnessed maximum growth because the apps are making consistent efforts to increase the amount of time users spend within the app by offering multiple in app features and interstitials. These in app features are served in the form of multiple levels if its a game, in- app purchases and in-app ads that have created a lot many opportunities for the users to indulge with and come back to these activities taking place within the app.
So, here we have listed some of the key aspects that are taken care of once you start deploying app analytics for your business.
- Using app analytics to implement efficient mobile app development strategy.
- Knowing the app usage metrics after launching the app.
- App analytics allows you to collect real-time data of the activities taking place within the app.
- Helps you find out which features are driving valuable conversions.
- Find out which features are compelling the users to drop or uninstall the app.
- Lets you enable application navigation.
- Lets you track the query terms of searches taking place within the app.
- You can conduct A/B testing through the app analytics tools.
- Analytic tools allow you to track detailed actions, from installs and shutdown activities.
- You can give unique identities to every visitors making it easier to keep track records.
- Tracking app marketing campaigns is crucial and analytic tools let you do it with an ease.
- You can easily detect errors and debug the app with the analytics tools.
- You also have the opportunity to track the mobile devices and operator networks.
1. Localytics
Localytics certainly is a household name for the developers. The platform is working towards measuring long-term impact of an app, bringing advanced functionalities for Lifetime Value Tracking and Customer Acquisition Management. Localytics is considered to be the safest because it is being constantly used to track more than 5,00,000 smartphones and tablets. Over and above that, it has managed to earn respect from global brands. It is New York Times and Microsoft to name a few. In order to leverage the efficiency of its functionalities it has been constantly making a difference by introducing new features.
Localytics certainly is a household name for the developers. The platform is working towards measuring long-term impact of an app, bringing advanced functionalities for Lifetime Value Tracking and Customer Acquisition Management. Localytics is considered to be the safest because it is being constantly used to track more than 5,00,000 smartphones and tablets. Over and above that, it has managed to earn respect from global brands. It is New York Times and Microsoft to name a few. In order to leverage the efficiency of its functionalities it has been constantly making a difference by introducing new features.
2. Flurry
You can count on Flurry as one of the prominent tools for analysing app market numbers in even more detailed manner. What sets Flurry apart from the rest is its outstanding capacity of conceptualizing neat charts from mere raw data. This tool is capable of tracking the entire parameters of usage, events, technical issues, audience that simply gives a detailed information about what is taking place in the core of the app. You need not think about any other tool when all you need to do is analyse user acquisition and incorporate error tracking features.
You can count on Flurry as one of the prominent tools for analysing app market numbers in even more detailed manner. What sets Flurry apart from the rest is its outstanding capacity of conceptualizing neat charts from mere raw data. This tool is capable of tracking the entire parameters of usage, events, technical issues, audience that simply gives a detailed information about what is taking place in the core of the app. You need not think about any other tool when all you need to do is analyse user acquisition and incorporate error tracking features.
3. Distimo
Distimo claims of having a vision of providing the most accurate and actionable app data for anyone who wants to compete in the app market. It is known for publishing monthly reports that would reveal the actual conditions of the app market. It certainly makes an effective tool that might turn out to be extremely useful at different stages of the development process and in the marketing process as well. Fortunately, Distimo SDK offers further additional options that includes, an easy method to track download conversion statistics and measuring the performance of multiple marketing campaigns.
Distimo claims of having a vision of providing the most accurate and actionable app data for anyone who wants to compete in the app market. It is known for publishing monthly reports that would reveal the actual conditions of the app market. It certainly makes an effective tool that might turn out to be extremely useful at different stages of the development process and in the marketing process as well. Fortunately, Distimo SDK offers further additional options that includes, an easy method to track download conversion statistics and measuring the performance of multiple marketing campaigns.
4. Mixpanel
Mixpanel claims to be the most advanced analytics platform ever for mobile and the web. The user reviews speaks volumes about the tools’ efficient functionalities. With Mixpanel, it requires to put in least efforts in setting up and conducting analysis takes place in a short span of time. Hence, its a easy process for the new users. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
Mixpanel claims to be the most advanced analytics platform ever for mobile and the web. The user reviews speaks volumes about the tools’ efficient functionalities. With Mixpanel, it requires to put in least efforts in setting up and conducting analysis takes place in a short span of time. Hence, its a easy process for the new users. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
5. AppFigures
AppFigures claims to be a beautiful app tracking platform for app developers and publishers. The tool automatically grab and visualize everything that matters by combining sales & download numbers, worldwide reviews & ranks, and other juicy data into powerful, easy to understand reports. AppFigures can be used in your web, mobile, desktop, and enterprise applications. It provides you with detailed reports to conquer your data with reports that make sense. It also provides you with daily email reports. This tool is capable of importing daily or weekly iTunes connect reports and visualize them at a go. It could be then synced with multiple accounts at a time and track number of apps from around the world.
Also Read: How to make a successful mobile app strategy
AppFigures claims to be a beautiful app tracking platform for app developers and publishers. The tool automatically grab and visualize everything that matters by combining sales & download numbers, worldwide reviews & ranks, and other juicy data into powerful, easy to understand reports. AppFigures can be used in your web, mobile, desktop, and enterprise applications. It provides you with detailed reports to conquer your data with reports that make sense. It also provides you with daily email reports. This tool is capable of importing daily or weekly iTunes connect reports and visualize them at a go. It could be then synced with multiple accounts at a time and track number of apps from around the world.
Also Read: How to make a successful mobile app strategy