Done with app mock up? Or I say framing? Or simply, app design? You and your team like the app design the most. But you didn’t build it for your team. You made it for users. Am I right?
Your team is highly impressed with app doesn’t mean that your users too will like it. That also doesn’t mean you should doubt on the abilities of app makers. It’s just users have different taste than programmers. That’s the reason why most of app developers are worried about user experience. Overall, the question is how effective your app is to impress users?
Each app has a different level in different things. For e.g. one app is rated high in designs while another rated high in usefulness. Let’s keep usefulness apart as you surely built an app with a purpose. Continue our talk about design: so what level of design your app has? Is it high or low?
Want to Measure? Below given pointers will help you out.
Become a user: To make user-oriented things, you have to think and perform like user. Use your app as a user and perform each action integrated with app. Like jump from one screen to another, press all buttons within app, navigate the hamburger menu, etc.
Evaluate the Completion Rate:
Some tasks may take less time, while some taking long time to reach the final step. You have to focus on tasks taking longer time and try your best to minimize them.
Count on External Metrics
Calls, customer supports, online chats, etc. all such comes under external metric category. Call your customer support assuming yourself as a user. Count down the time customers take to receive the call. Notify their answers. Also, have a chat with customer support. Notify the time they take to respond.
These tests will check your app from two sides: one you can test your team whether they are effective enough for quick response. And another is: you can check how quickly your app performs in exchanging conversation between customer support and users.
Checkout Process
This is the one you have to pay close attention on, if you have it. Checkout process is when users have finally taken decision to convert in your customers. Don’t disappoint them by putting long check out process where users have to pass through several steps to confirm purchases. Chances are more that in-between checkout, they drop their plan of purchasing anything from your app. Make your checkout process as simple and minimum as you can.
Google’s Tool to Measure Your App Designs
Google’s tool called “Heart Framework”, recognize your app from different levels like level of happiness, engagement, adoption, retention, and take success. These metrics will take you close to app’s level of effectiveness among users.
In a nutshell, for an app maker, it’s good to have basic ideas of how the app is performing and what changes are require to increase the level of effectiveness. These metrics are too easy to achieve and also simple to implement. Even if you are not an app developer, still you can reach to such metrics with some easy steps as they don’t need any coding skills.
Your team is highly impressed with app doesn’t mean that your users too will like it. That also doesn’t mean you should doubt on the abilities of app makers. It’s just users have different taste than programmers. That’s the reason why most of app developers are worried about user experience. Overall, the question is how effective your app is to impress users?
Each app has a different level in different things. For e.g. one app is rated high in designs while another rated high in usefulness. Let’s keep usefulness apart as you surely built an app with a purpose. Continue our talk about design: so what level of design your app has? Is it high or low?
Want to Measure? Below given pointers will help you out.
Become a user: To make user-oriented things, you have to think and perform like user. Use your app as a user and perform each action integrated with app. Like jump from one screen to another, press all buttons within app, navigate the hamburger menu, etc.
Evaluate the Completion Rate:
- How much seconds it takes you to jump from one screen to another? The more seconds it takes the less effectiveness it has.
- How much time it takes to perform each action? The more time it takes, the less effective it is.
- How many steps it takes to reach the final action. The more steps it takes, the less effective your app is.
Some tasks may take less time, while some taking long time to reach the final step. You have to focus on tasks taking longer time and try your best to minimize them.
Count on External Metrics
Calls, customer supports, online chats, etc. all such comes under external metric category. Call your customer support assuming yourself as a user. Count down the time customers take to receive the call. Notify their answers. Also, have a chat with customer support. Notify the time they take to respond.
These tests will check your app from two sides: one you can test your team whether they are effective enough for quick response. And another is: you can check how quickly your app performs in exchanging conversation between customer support and users.
Checkout Process
This is the one you have to pay close attention on, if you have it. Checkout process is when users have finally taken decision to convert in your customers. Don’t disappoint them by putting long check out process where users have to pass through several steps to confirm purchases. Chances are more that in-between checkout, they drop their plan of purchasing anything from your app. Make your checkout process as simple and minimum as you can.
Google’s Tool to Measure Your App Designs
Google’s tool called “Heart Framework”, recognize your app from different levels like level of happiness, engagement, adoption, retention, and take success. These metrics will take you close to app’s level of effectiveness among users.
In a nutshell, for an app maker, it’s good to have basic ideas of how the app is performing and what changes are require to increase the level of effectiveness. These metrics are too easy to achieve and also simple to implement. Even if you are not an app developer, still you can reach to such metrics with some easy steps as they don’t need any coding skills.