What you have is just an app idea, not a surety that it will be a great success. Can you say that your app idea is what people are seeking for or they will definitely install it when it enters to the app market? No, you can’t. Before you invest your precious money to give a shape to your idea, it is necessary to ensure the idea is worth of investment, time and efforts as well.
Take a look on phases from where you have to start your research and make a way to validate your app idea:
Begin Your Research with Targeted Market
Research is necessary before entering any field. Your first job is to perform a research on what people are looking for and how your app can help them find the same. This will give you an idea about the ability of your app to fill the current user demands.
You can start with keyword research using tools like Google keyword planner or anything else. It will show you which keywords are most searched by different countries. Next step of the research should be towards countries with different languages. With this, you have to find out in which languages, your relevant keywords are highly searched. So you can think of app localization to increase its potential.
Browse Across the App Charts
Find the apps whose features are closely related to your app. You have to enter in the app market with a unique idea, not with the idea already existed. Keep this in mind and find the similar apps, compare them with your app and make sure that your app idea is coming with unique and better experience for the users. For this work, some tools are available on the web, helping to get a chart of popular apps or relevant apps. Explore your search more in terms of category and country as well.
Build an App Landing Page
App development company uses a landing page to collect the views and opinions of people to improve its app idea. App landing page refers to creating a website or a blog where you can post everything related to your app. Post maximum things about your app on a blog or website to let the people know what the app is and how much it is useful for them. People who are in search of features – you are providing in your app – will come to your page to read about it. This will show you how many are really interested in having such type of app in their smartphone. Make sure that landing page contains easy to understand information for users. Make the landing page quite attractive to create an interest of reading among users, and also, don’t forget to allow users to post their own views in the comment box as it will help your app idea to grow more and come up with a demanding shape.
Create a Buzz Using Social Media Campaign
One can drive a huge traffic towards its app landing page and can know very well about the current market scenario with the help of social media sites. Social media is a place where you can get a number of users looking for app features – you are going to launch. Build a social media campaign with most popular sites like Facebook, Twitter, Linkedin, etc. Join the groups, containing posts relevant to your app and find the people already added to it. For example, if you are going to create a reading app, then join the groups with good reads and get a list of people, having a keen interest in reading the same. Encourage them to join your app page and discuss with them about your app and their demands of features, they like to have with it. A mobile app developer uses such techniques to make its app a buzz before it enters to the app market.
Make a Video of Your App Idea
You may have seen that Google app store has videos of almost all apps. It’s true that before downloading an app, people use to see the videos for a clear crystal idea about the app, its features and its usefulness. Well, it’s quite difficult to create the video without creating an app, but you can do so by boosting your creativity. You can make a video, revealing actual app idea and can notify the interest of people towards it.
The strongest tool of app marketing is a research phase, the more you research, the more you come to know and the more you improve your app. So start your journey with it and follow the tips to explore your research. Doing so will put you at the stage where you will become sure for your app idea and its success in app market.
Related: A New App Idea Can be Created with the Sources Around
Take a look on phases from where you have to start your research and make a way to validate your app idea:
Begin Your Research with Targeted Market
Research is necessary before entering any field. Your first job is to perform a research on what people are looking for and how your app can help them find the same. This will give you an idea about the ability of your app to fill the current user demands.
You can start with keyword research using tools like Google keyword planner or anything else. It will show you which keywords are most searched by different countries. Next step of the research should be towards countries with different languages. With this, you have to find out in which languages, your relevant keywords are highly searched. So you can think of app localization to increase its potential.
Browse Across the App Charts
Find the apps whose features are closely related to your app. You have to enter in the app market with a unique idea, not with the idea already existed. Keep this in mind and find the similar apps, compare them with your app and make sure that your app idea is coming with unique and better experience for the users. For this work, some tools are available on the web, helping to get a chart of popular apps or relevant apps. Explore your search more in terms of category and country as well.
Build an App Landing Page
App development company uses a landing page to collect the views and opinions of people to improve its app idea. App landing page refers to creating a website or a blog where you can post everything related to your app. Post maximum things about your app on a blog or website to let the people know what the app is and how much it is useful for them. People who are in search of features – you are providing in your app – will come to your page to read about it. This will show you how many are really interested in having such type of app in their smartphone. Make sure that landing page contains easy to understand information for users. Make the landing page quite attractive to create an interest of reading among users, and also, don’t forget to allow users to post their own views in the comment box as it will help your app idea to grow more and come up with a demanding shape.
Create a Buzz Using Social Media Campaign
One can drive a huge traffic towards its app landing page and can know very well about the current market scenario with the help of social media sites. Social media is a place where you can get a number of users looking for app features – you are going to launch. Build a social media campaign with most popular sites like Facebook, Twitter, Linkedin, etc. Join the groups, containing posts relevant to your app and find the people already added to it. For example, if you are going to create a reading app, then join the groups with good reads and get a list of people, having a keen interest in reading the same. Encourage them to join your app page and discuss with them about your app and their demands of features, they like to have with it. A mobile app developer uses such techniques to make its app a buzz before it enters to the app market.
Make a Video of Your App Idea
You may have seen that Google app store has videos of almost all apps. It’s true that before downloading an app, people use to see the videos for a clear crystal idea about the app, its features and its usefulness. Well, it’s quite difficult to create the video without creating an app, but you can do so by boosting your creativity. You can make a video, revealing actual app idea and can notify the interest of people towards it.
The strongest tool of app marketing is a research phase, the more you research, the more you come to know and the more you improve your app. So start your journey with it and follow the tips to explore your research. Doing so will put you at the stage where you will become sure for your app idea and its success in app market.
Related: A New App Idea Can be Created with the Sources Around