The expansion of mobile app development is emerging very expeditiously and thus, you can find that these days app stores are brimming with a chunk of apps. So, if you want that your app should get the desired success, you need to follow some robust and strong app marketing techniques and strategies. App store optimization (ASO) is the most popular app marketing technique which will upgrade your app’s rank in the app stores.
What Exactly Is ASO And Why Is It Important?
ASO is a process of mobile app optimizing that can help you get higher ranks in an app store’s search results. The higher your app ranks in an app store’s search results, it will become more visible to the customers. The increase in the visibility will automatically push more traffic to your app’s page. This makes ASO an essential part of a company’s success and growth. Therefore, many companies are adopting various app store optimization techniques so that they can enhance their customers.
Almost 63% of the apps are found through app store searches. So, if you are not using ASO for your apps, then it would become very difficult for people to notice your app as there are more than 2 million apps in the app stores which are competing with each other in order to get the attention of the customers. This is the reason why ASO is the best weapon which will not only enhance your app’s rank but also will increase your app’s visibility. In recent times the markets are numerous amount of app store optimization services which can offer a complete app store optimization techniques.
Finding The Best Keyword And Putting It In Right Place To Get Perfect App Name
The most important aspects of improving app store search ranking for any kind of app is the correct choice of keywords. Therefore, it must be the initial stage for optimizing your app store. Let’s go through the steps from finding keywords to getting a proper name for your app, that can help in app store optimization:
1. Optimize The Keywords For App Store
2. Create App Name And Its Subtitle Using Keywords
Besides selecting keywords and preparing app name with its subtitle, app description also helps in optimizing your app in the app store. As the users prefer to read the app description just after reading the app name and opening its details page. The description must be brief, yet well explanatory and should give a proper idea about the app to the user.
Conclusion
A unique name or title of the app will not only improve your branding but can also help you to get more attention when you are going for App Store Optimization. There are many more tactics that can help in ASO besides keyword and name optimization. To know about all those tips and techniques, keep following our future articles of mobile app marketing. If you are still confused about the concept of ASO, you can contact the experts from OpenXcell Technolabs who have a clear and focused strategy of app store optimization for your app.
What Exactly Is ASO And Why Is It Important?
ASO is a process of mobile app optimizing that can help you get higher ranks in an app store’s search results. The higher your app ranks in an app store’s search results, it will become more visible to the customers. The increase in the visibility will automatically push more traffic to your app’s page. This makes ASO an essential part of a company’s success and growth. Therefore, many companies are adopting various app store optimization techniques so that they can enhance their customers.
Almost 63% of the apps are found through app store searches. So, if you are not using ASO for your apps, then it would become very difficult for people to notice your app as there are more than 2 million apps in the app stores which are competing with each other in order to get the attention of the customers. This is the reason why ASO is the best weapon which will not only enhance your app’s rank but also will increase your app’s visibility. In recent times the markets are numerous amount of app store optimization services which can offer a complete app store optimization techniques.
Finding The Best Keyword And Putting It In Right Place To Get Perfect App Name
The most important aspects of improving app store search ranking for any kind of app is the correct choice of keywords. Therefore, it must be the initial stage for optimizing your app store. Let’s go through the steps from finding keywords to getting a proper name for your app, that can help in app store optimization:
1. Optimize The Keywords For App Store
- An appropriate strategy is necessary to filter and select the best keywords for your app. The keywords are the game changer for ASO. Within millions of apps in the app store, if you want to enhance your app’s visibility and want to get more downloads than you need to logically choose the keywords for your app.
2. Create App Name And Its Subtitle Using Keywords
- App name must be creative and appropriate.
- Using keywords in your title can result in up to 10.3% increase in rankings.
- The search algorithms of both Google Play and iOS App Store scan the app name for keywords when a user performs an app store search and give higher priority to apps whose names contain the search content.
- Therefore it is a good idea to include a few keywords in your app name.
- The iOS 11 app store provides a facility of adding a subtitle under the app name, this can help users get a rough idea on what the app is about.
Besides selecting keywords and preparing app name with its subtitle, app description also helps in optimizing your app in the app store. As the users prefer to read the app description just after reading the app name and opening its details page. The description must be brief, yet well explanatory and should give a proper idea about the app to the user.
Conclusion
A unique name or title of the app will not only improve your branding but can also help you to get more attention when you are going for App Store Optimization. There are many more tactics that can help in ASO besides keyword and name optimization. To know about all those tips and techniques, keep following our future articles of mobile app marketing. If you are still confused about the concept of ASO, you can contact the experts from OpenXcell Technolabs who have a clear and focused strategy of app store optimization for your app.