Creating a mobile app is just not enough these days while there are almost 1,500,000 apps existing in the app store trying to make their presence felt in the market. In this obvious cut throat scenario prevailing in the market, app advertising serves as a crucial phenomenon. However, the term “marketing” is vast enough to categorize various methods of marketing to accomplish App store optimization.
To elaborate, there exists classic traditional way of Marketing and then there is this latest marketing technique of direct-to-customer conversations through social networks which involves a hefty usage of infographics and viral marketing. Now the question is which of the above two methods or techniques will work promisingly in getting people to spread the word and purchase your app? Let us find out!
One cannot deny the fact that the conventional way of marketing that includes print ads, radio and TV commercials, direct mail, point-of-purchase, PR and even banner ads have been acknowledged by sellers since ages. And they are still prevalent as they stand true to certain group of sellers. However, App marketing is certainly about grabbing the attention of the smartphone generation; the generation that is an ardent user of the thriving social websites and communities on the internet. It is suggestive that the ways to reach out to the right people at right place has changed with the time. With a large mass plying on the internet has compelled every App marketing company to conspire an effective way of marketing, which as a result has given birth to two major means namely Infographics and viral marketing.
Now, let us churn out the main reasons that ascertain the appliance of Infographics and viral marketing for App marketing.
How does Infographics serve in promoting your app?
To elaborate, there exists classic traditional way of Marketing and then there is this latest marketing technique of direct-to-customer conversations through social networks which involves a hefty usage of infographics and viral marketing. Now the question is which of the above two methods or techniques will work promisingly in getting people to spread the word and purchase your app? Let us find out!
One cannot deny the fact that the conventional way of marketing that includes print ads, radio and TV commercials, direct mail, point-of-purchase, PR and even banner ads have been acknowledged by sellers since ages. And they are still prevalent as they stand true to certain group of sellers. However, App marketing is certainly about grabbing the attention of the smartphone generation; the generation that is an ardent user of the thriving social websites and communities on the internet. It is suggestive that the ways to reach out to the right people at right place has changed with the time. With a large mass plying on the internet has compelled every App marketing company to conspire an effective way of marketing, which as a result has given birth to two major means namely Infographics and viral marketing.
Now, let us churn out the main reasons that ascertain the appliance of Infographics and viral marketing for App marketing.
How does Infographics serve in promoting your app?
- Remember, a good infographic is worth a thousand words.
- An infographic can truly serves as a visual walkthrough of all the aspects of an app.
- A visual representation communicates much faster and easily, which in a way saves time.
- Infographics work great in search engines, if someone publishes your infographic and provides a link back to your app, you succeed.
- It's easy and much more fun to share infographics because they are attractive and can easily be shared on social networks. This increases the chances of them going viral.
- By adding the logo of your app in Infographics increases brand awareness.
- As more and more people are interacting via social network, viral marketing is serving as a best mean to provide information about your app from one Internet user to another.
- Viral marketing has found a large number of target audiences for app marketing on the internet.
- Viral marketing allows greater reach with lower financial cost.
- A primary aim of viral marketing campaign is greater visibility of the App.
- With a well performed awareness campaign, Viral marketing leads to increase downloads of the apps, followed by higher conversion and thereby earning reputation.
- Finally, we cannot fail to mention the ease with which you can implement a viral marketing strategy.