Web has lots of advices for you to take your app development programme to higher stage. These advices are posted by different people from different countries. From a huge list of instructions in various content formats, you choose to read some and prefer to avoid some just to save time. But when the app development success recipe is posted by Google who would deny reading it? Everybody wants to know about ingredients Google mix to cook its app success recipe.
Google’s Mobile/Cross Platform Expert, Stephen Griffiths highlights the key principles of entire app development journey for app developers, designers and marketers.
Users Care
While making an app, you have to first think of users. You have to take care of them while adding functions to the app.
Useability
Convenience
Engagement
At Last
It seems that Google follow user-care-strategy as a key to app development success. Everything given above is mostly related to users and things easy-to-use for users. Keeping users at centre while making an app or a game or wearable device or anything will be worth of your investment.
Google’s Mobile/Cross Platform Expert, Stephen Griffiths highlights the key principles of entire app development journey for app developers, designers and marketers.
Users Care
While making an app, you have to first think of users. You have to take care of them while adding functions to the app.
- Remove All Blockades: Make a quick, error-free and easy way for users to reach the content. Don’t make them wait or don’t allow any barrier to interrupt between users and content.
- Splash Screens: Create a vital in-app window to engage users. For e.g. insert a help option or tips option or forum discussion to make users feel that you care for them.
- Homescreens: Homescreens should be designed only for users. They must offer users’ prior task, clear and logical navigation, and remain consistent all through the app. Homescreens must be filled with primary content and put an option of swipe or tap on screen for secondary content.
- Non-signed Journey: Try to give users a trouble-free entry (no sign-ups, or any other data). If your app necessarily requires sign-up process, then make sure that it asks for minimum and casual details like name and email id. Asking for personal information like bank account details would weakens the users’ trust.
Useability
- Easy Search and Search Results: Make searches and their results extremely easy for users. Make sure users get results according to their expectations.
- Search is key: Whatever users search for like keyword search, image search and video search, you have to drive conversations from all.
- Product Screens: When users perform some sales actions within your app like adding to wish lists, booking an appointment, at the same time, give them more options to choose from. Make sure these options are relevant to their interests.
Convenience
- Provide Convenience to First Time and Return Users: Make sure that the routes are clear for first time users and rewards are available for return users. Also, don’t forget to reveal first-time-users that they will definitely get rewarded if they visit again.
- Provide Flexibility: May be users want to change their selected items. Give them an easy option to change their selection and avail them an easy-going check out process.
- Convenient Payment Options: Create a system that is as easy as having a sip of tea. Let them fill minimum details or if possible scanning cards should be enough for them to enjoy peaceful shopping and payment.
- Assurance: Assure them that everything has been done in a correct manner. For e.g. whenever users are done with their online shopping and made final payment, they receive a mail confirming all their essential details. Also, reassure them by telling them that they can keep this receipt if anything goes wrong.
Engagement
- Preserve Customers: Give users come-back reasons via any programme, deal, discount or anything.
- Self Service: Give controls in users hands. They should be able to manage accounts and see transaction history whenever required. Try to put button for “there is a deal for you” whenever customers visit your app.
- In-app vouchers: Avail redeemable vouchers for your users. Show them their loyal status, their presence percentage, their total points collected via each purchase, etc.
- Push Notifications: Send them notifications once in a week or twice in a month for arrival of new collection or any available deal. Don’t try to irritate them with frequent push notifications.
At Last
It seems that Google follow user-care-strategy as a key to app development success. Everything given above is mostly related to users and things easy-to-use for users. Keeping users at centre while making an app or a game or wearable device or anything will be worth of your investment.