Even after having an app, nearly half of total businesses fail to connect with their customers on a mobile level. It’s been a year, an app revolution has started and it’s going on increasing year by year. Then why businesses fail to have a strong base of mobile customers? Why they can’t reach their targeted audience? Why their ROI is still the same as it was before the creation of app?
Mobile app is a world overrunning with hundreds of misconceptions. Many businesses are still following them to grow up in the mobile market, due to which they meet with failure. Three common steps, mobile app development company is following with its mobile app are create, launch and optimize. Here, you will learn about 8 common mobile app myth, businesses are following in their steps towards app unknowingly and realities behind them.
1. App Downloads Equals to Success
Seeing only the hundreds or thousands of downloads, businesses think that they have won or they reach to the largest amount of audience, but downloads are only signals to one time users, not active users. Number of downloads points out that people need your app, but if only a few of them remain active with your app, it means there is something wrong with the app. Instead of downloads, turn your focus on reasons why users never come back to your app? Why they remove your app within a few minutes of installation?
2. Monthly Active Users (MAUs) Doesn’t Matter
Some business people avoid focusing on MAU’s, considering it a useless point. But it is the only useful point which shows the real growth of your app. MAUs makes you think beyond downloads where you come to know about the reasons why some users stay on your app or why some leave it and never come back. Knowing such will help you take necessary steps to maximize the reach of your app and your business.
3. Only a Paid App Can Earn Revenue
Only few of total brands have paid apps for their users. If your business is not a big brand, no one is going to pay for your app. And if another alternative is available there at free of cost, obviously, users don’t prefer to go for paid one. A paid app is not the only way to earn revenue. You must try out in-app purchases, mCommerce and proximity payments. You must choose other ways as revenue from paid apps is decreasing and from in-app purchases, it is increasing.
4. Apps is Less Responsive than Mobile-Specific Sites
It is the most common myth that an app is less responsive than mobile-specific sites. Some business people want to make an app look and work like a website. But an app is not a website, it is software designed to implement any task. Make your app able to helpful for users to ease their task. Add elements to the app that are loved by users and give them a reason to be connected with your app.
5. A Stand-Alone Strategy is Necessary for Mobile App
Mobile app doesn’t need a stand-alone strategy, instead, it needs features and efficiency – meets with the expectations of users. Mobile app development company should make your app as a part of your business plan. First, a user visits your site, he likes it and then, he installs your app. What you have to make sure is that the user will enjoy your brick-and-mortar store through your app.
6. Great App Marketing Don’t Require Strong Analytics
This is the biggest mistake, appreneurs and app marketers are ever doing in their mobile app marketing campaign. The thing which pushes you down even after having a strong app marketing is lack of analytics. Strong app analytics are needed at every stage of marketing strategy. Otherwise, you will lose the capacity to know which steps are necessary and which are useless for the growth of your app.
7. Revenue Reveals Lifetime Value (LTV) of App
For some business people, LTV means how long they are earning revenue from their app. But in actual, LTV can be related to monetary as well as non-monetary measures. Non-monetary measures can define your ROI in terms of Articles read by your users, total social shares, total friends and followers, Screens viewed, etc.
You can derive a huge value of your app from active users which leads to completion of your mobile goals and your business plans attached to it.
8. Web Marketing Tools are Adequate Solutions for Mobile Marketing
Of course, web analytics and marketing platforms are everywhere, fulfilling the needs of appreneurs and app marketers. They offer necessary solutions, but not completely. For a successful app marketing campaign, you have to research for emerging mobile techniques and tools and implement them to grow up with your app on a long term basis.
Conclusion
To understand these myths and overcome from them is necessary for you to power your app and marketing efforts. For app analytics, hundreds of factors are there to consider, among which some are more important like monthly active users, user’s reviews for app, why they leave app or why they hold your app, etc. Besides this, research and implementation of new marketing tools and techniques is essential at every stage.
Related: 6 Ways To Make Your Mobile App Desirable
Mobile app is a world overrunning with hundreds of misconceptions. Many businesses are still following them to grow up in the mobile market, due to which they meet with failure. Three common steps, mobile app development company is following with its mobile app are create, launch and optimize. Here, you will learn about 8 common mobile app myth, businesses are following in their steps towards app unknowingly and realities behind them.
1. App Downloads Equals to Success
Seeing only the hundreds or thousands of downloads, businesses think that they have won or they reach to the largest amount of audience, but downloads are only signals to one time users, not active users. Number of downloads points out that people need your app, but if only a few of them remain active with your app, it means there is something wrong with the app. Instead of downloads, turn your focus on reasons why users never come back to your app? Why they remove your app within a few minutes of installation?
2. Monthly Active Users (MAUs) Doesn’t Matter
Some business people avoid focusing on MAU’s, considering it a useless point. But it is the only useful point which shows the real growth of your app. MAUs makes you think beyond downloads where you come to know about the reasons why some users stay on your app or why some leave it and never come back. Knowing such will help you take necessary steps to maximize the reach of your app and your business.
3. Only a Paid App Can Earn Revenue
Only few of total brands have paid apps for their users. If your business is not a big brand, no one is going to pay for your app. And if another alternative is available there at free of cost, obviously, users don’t prefer to go for paid one. A paid app is not the only way to earn revenue. You must try out in-app purchases, mCommerce and proximity payments. You must choose other ways as revenue from paid apps is decreasing and from in-app purchases, it is increasing.
4. Apps is Less Responsive than Mobile-Specific Sites
It is the most common myth that an app is less responsive than mobile-specific sites. Some business people want to make an app look and work like a website. But an app is not a website, it is software designed to implement any task. Make your app able to helpful for users to ease their task. Add elements to the app that are loved by users and give them a reason to be connected with your app.
5. A Stand-Alone Strategy is Necessary for Mobile App
Mobile app doesn’t need a stand-alone strategy, instead, it needs features and efficiency – meets with the expectations of users. Mobile app development company should make your app as a part of your business plan. First, a user visits your site, he likes it and then, he installs your app. What you have to make sure is that the user will enjoy your brick-and-mortar store through your app.
6. Great App Marketing Don’t Require Strong Analytics
This is the biggest mistake, appreneurs and app marketers are ever doing in their mobile app marketing campaign. The thing which pushes you down even after having a strong app marketing is lack of analytics. Strong app analytics are needed at every stage of marketing strategy. Otherwise, you will lose the capacity to know which steps are necessary and which are useless for the growth of your app.
7. Revenue Reveals Lifetime Value (LTV) of App
For some business people, LTV means how long they are earning revenue from their app. But in actual, LTV can be related to monetary as well as non-monetary measures. Non-monetary measures can define your ROI in terms of Articles read by your users, total social shares, total friends and followers, Screens viewed, etc.
You can derive a huge value of your app from active users which leads to completion of your mobile goals and your business plans attached to it.
8. Web Marketing Tools are Adequate Solutions for Mobile Marketing
Of course, web analytics and marketing platforms are everywhere, fulfilling the needs of appreneurs and app marketers. They offer necessary solutions, but not completely. For a successful app marketing campaign, you have to research for emerging mobile techniques and tools and implement them to grow up with your app on a long term basis.
Conclusion
To understand these myths and overcome from them is necessary for you to power your app and marketing efforts. For app analytics, hundreds of factors are there to consider, among which some are more important like monthly active users, user’s reviews for app, why they leave app or why they hold your app, etc. Besides this, research and implementation of new marketing tools and techniques is essential at every stage.
Related: 6 Ways To Make Your Mobile App Desirable