People are spending their lot of time in connecting with friends and accessing social networking sites to share their information, photos, and much more with others. Majority of users are accessing social media sites using their smartphones. The blooming ubiquity of handheld devices, especially the rise of smartphones and the addiction of social media platforms has completely restructured the concept of social media marketing.
Now, your social media marketing (SMM) campaign is not enough to grab the huge number of users. In fact, if you remain unshakeable with your SMM campaign, you might lose up to a third of your potential users. The popular titles in the world of social networks including Facebook, Google+, Twitter, and Linkedin are driving an extensive number of loyal customers via smartphones. This data is pointing towards the compulsion of turning from social media campaigns to mobile social campaigns.
Why You Must Pick Up a Mobile-friendly Social Media Campaign?
Today, each morning when users get up from their bed, their first activity is to check the updates on mobile and the major part of their updates take place through social media sites. Check out some more social media statistics revealed by top networks.
In other words, if you are trying to achieve the users from tech-savvy mobile app development market without using a mobile-friendly social media marketing strategy, you are losing over 50% of your customers.
Actionable Tips to Execute a Mobile-Friendly Social Media Campaign
Social media is a compelling way to engage with customers and mobile devices are added to it to make the way and the target achieve more easily and quickly as well. To roll out a successful mobile-friendly social media presence, read some actionable tips given below.
1. Compose a Mobile-ready Campaign: Social promotions, campaigns, sweepstakes or whatever tools you use for your social media campaign, make sure that they all support mobile navigation for different kinds of devices. For instance, if you are targeting Facebook to post anything related to your product, you must implement a mobile-friendly Facebook app on your brand page so that your customers can easily view and scroll whatever you promote.
2. Create Eye-Catching Visual Content: Featured photos work more effectively than text-heavy content. Post the highest engaging and eye-catching images to let the users know easily what you want to tell them.
3. Ramp Up User Engagement with Key Channels
Key mobile channels include Facebook, Twitter, Pinterest, Instagram and Linkedin. You can quickly increase the user engagement if you start your mobile social campaign from these networks.
4. Frequent Posting
Most of the users are habitual of scrolling and reading the main title of latest news. Frequent posting will make them recognize you, your brand and your products. While posting, keep the main headline short and attract to convince users to read the entire post.
5. Deliver a Lightweight Experience
Running campaigns and contests that include too many steps to reach the target may create a hassle for your users. Instead, you must follow straightforward and lightweight campaigns that do not take more than 60 seconds to complete the whole process.
6. Smart Couponing
Couponing should be done in a smart way to get a great amount of customers. Be direct with your customers while couponing. Don’t irritate them to follow long procedures just to redeem a coupon. Instead, keep it easy for them to redeem the coupon and become a fan of your brand.
How to Measure Your Campaign’s Success?
“Likes” and “Followers” can’t measure the exact user engagement and other achievements of your marketing campaign. Google analytics will give you key insights of traffic, coming from different sources like desktop traffic, mobile traffic, or any other device. Google analytics will avail you a crystal clear data of what you have achieved and where you have to go to increase your potential customers.
Final Take
Mobile social campaign has proved that it is the best way to engage mobile users and to ensure the success of business in a mobile world. Some successful brands like Burger Chain of Milwaukee, General Mills – Hello Cereal Lovers, Breaking Bad – Name Lab, etc., are the great examples of mobile social campaigns and the great inspirations for those, looking to break ground in this mobile era.
Related: Free Download: A Compilation of Best App Marketing Techniques
Now, your social media marketing (SMM) campaign is not enough to grab the huge number of users. In fact, if you remain unshakeable with your SMM campaign, you might lose up to a third of your potential users. The popular titles in the world of social networks including Facebook, Google+, Twitter, and Linkedin are driving an extensive number of loyal customers via smartphones. This data is pointing towards the compulsion of turning from social media campaigns to mobile social campaigns.
Why You Must Pick Up a Mobile-friendly Social Media Campaign?
Today, each morning when users get up from their bed, their first activity is to check the updates on mobile and the major part of their updates take place through social media sites. Check out some more social media statistics revealed by top networks.
- Facebook estimates: one third of its users are mobile
- Twitter says: 77.6% of its users are using mobile technology
- Pinterest announced: 92% of its users are mobile
- Linkedin reported: 47% of its traffic is mobile
- Google estimates: 83% of its searches are being performed from mobile
In other words, if you are trying to achieve the users from tech-savvy mobile app development market without using a mobile-friendly social media marketing strategy, you are losing over 50% of your customers.
Actionable Tips to Execute a Mobile-Friendly Social Media Campaign
Social media is a compelling way to engage with customers and mobile devices are added to it to make the way and the target achieve more easily and quickly as well. To roll out a successful mobile-friendly social media presence, read some actionable tips given below.
1. Compose a Mobile-ready Campaign: Social promotions, campaigns, sweepstakes or whatever tools you use for your social media campaign, make sure that they all support mobile navigation for different kinds of devices. For instance, if you are targeting Facebook to post anything related to your product, you must implement a mobile-friendly Facebook app on your brand page so that your customers can easily view and scroll whatever you promote.
2. Create Eye-Catching Visual Content: Featured photos work more effectively than text-heavy content. Post the highest engaging and eye-catching images to let the users know easily what you want to tell them.
3. Ramp Up User Engagement with Key Channels
Key mobile channels include Facebook, Twitter, Pinterest, Instagram and Linkedin. You can quickly increase the user engagement if you start your mobile social campaign from these networks.
4. Frequent Posting
Most of the users are habitual of scrolling and reading the main title of latest news. Frequent posting will make them recognize you, your brand and your products. While posting, keep the main headline short and attract to convince users to read the entire post.
5. Deliver a Lightweight Experience
Running campaigns and contests that include too many steps to reach the target may create a hassle for your users. Instead, you must follow straightforward and lightweight campaigns that do not take more than 60 seconds to complete the whole process.
6. Smart Couponing
Couponing should be done in a smart way to get a great amount of customers. Be direct with your customers while couponing. Don’t irritate them to follow long procedures just to redeem a coupon. Instead, keep it easy for them to redeem the coupon and become a fan of your brand.
How to Measure Your Campaign’s Success?
“Likes” and “Followers” can’t measure the exact user engagement and other achievements of your marketing campaign. Google analytics will give you key insights of traffic, coming from different sources like desktop traffic, mobile traffic, or any other device. Google analytics will avail you a crystal clear data of what you have achieved and where you have to go to increase your potential customers.
Final Take
Mobile social campaign has proved that it is the best way to engage mobile users and to ensure the success of business in a mobile world. Some successful brands like Burger Chain of Milwaukee, General Mills – Hello Cereal Lovers, Breaking Bad – Name Lab, etc., are the great examples of mobile social campaigns and the great inspirations for those, looking to break ground in this mobile era.
Related: Free Download: A Compilation of Best App Marketing Techniques