You know that lots of users are coming to your app at least 2-3 times a day, but you don’t know that who is really going to convert into your customers. It is natural, if users want to purchase, they will turn into customers. But understanding the psychology of users is important to motivate them for a purchase decision.
Users who revisit the same app for 2-3 times in a single day are the users who have intention to make some purchases. The problem is they stuck with their confusions on whether they should make the purchase or not. Your role is to motivate them for “Yes” option by making efforts at the time when they show-off given below 6 signs of being ready to convert.
1. Users Continue to Come Back
Candy crush saga – a game where if you lose your 5 lives, you have to wait until you get a new life. Or if you are not ready to wait, you have to pay some bucks to get more lives to play. The idea is basically for gaming apps. Once users reach to the freemium limits, they require to pay real money or to wait for a few hours. If you notify the comeback of users again and again, even after knowing the time limits, you can identify that they are in a mood to make purchases.
2. Nearby Expiry Date of Free Trial
This trick is for app development companies who offer free trials and charge some bucks for the full version. When the expiry date is near, users start thinking of whether they continue with the app or not. If they have some intention to continue, they will read your different offers daily, till the date comes. It’s a perfect time to bend your app marketing muscles and guide them for purchase decisions.
3. Frequent Turn Up On a Particular Screen
Imagine a day when you are searching for gifts online. What you like the most, you are going that particular web page frequently to assure whether you should buy it or not. Your app users are fond of similar kind of behavior. They will frequently redirect to the particular screen where their favorite offer stays. This is an opportunity to make them go more deeper on that screen.
4. Continuity in Engagement with the Same App
As you know that there are tons of competitors stay behind to replace your app, but if you notify that the users are going on continuously with your app, you can put your focus on them as your customers. Appreciate your constant users with various app marketing strategies.
5. In-app Session Length of Users
Determine the users who spent highest time on your app because this is your target market, having highest conversion rate. Also, don’t ignore the users who spent less time as you have to recognize their behavior and tricks to convert them into customers.
6. There is a Beginning, But not a Finish Sign
There are some users who have some intention to make purchases, but they stuck within their thinking, not proceeding to put the same in action. Something is there that becomes a barrier between them and purchases. It’s your turn to put them in action and remove all such barriers.
The Bottom Line
The majority of users are thinking for purchase. It’s your opportunity to convert their thinking into action with the help of various motivational theories. Don’t wait more to apply the above given concepts as competitors are ready with their effective efforts to grab your customers.
Related: 5 Ideas for a Content based App
Users who revisit the same app for 2-3 times in a single day are the users who have intention to make some purchases. The problem is they stuck with their confusions on whether they should make the purchase or not. Your role is to motivate them for “Yes” option by making efforts at the time when they show-off given below 6 signs of being ready to convert.
1. Users Continue to Come Back
Candy crush saga – a game where if you lose your 5 lives, you have to wait until you get a new life. Or if you are not ready to wait, you have to pay some bucks to get more lives to play. The idea is basically for gaming apps. Once users reach to the freemium limits, they require to pay real money or to wait for a few hours. If you notify the comeback of users again and again, even after knowing the time limits, you can identify that they are in a mood to make purchases.
2. Nearby Expiry Date of Free Trial
This trick is for app development companies who offer free trials and charge some bucks for the full version. When the expiry date is near, users start thinking of whether they continue with the app or not. If they have some intention to continue, they will read your different offers daily, till the date comes. It’s a perfect time to bend your app marketing muscles and guide them for purchase decisions.
3. Frequent Turn Up On a Particular Screen
Imagine a day when you are searching for gifts online. What you like the most, you are going that particular web page frequently to assure whether you should buy it or not. Your app users are fond of similar kind of behavior. They will frequently redirect to the particular screen where their favorite offer stays. This is an opportunity to make them go more deeper on that screen.
4. Continuity in Engagement with the Same App
As you know that there are tons of competitors stay behind to replace your app, but if you notify that the users are going on continuously with your app, you can put your focus on them as your customers. Appreciate your constant users with various app marketing strategies.
5. In-app Session Length of Users
Determine the users who spent highest time on your app because this is your target market, having highest conversion rate. Also, don’t ignore the users who spent less time as you have to recognize their behavior and tricks to convert them into customers.
6. There is a Beginning, But not a Finish Sign
There are some users who have some intention to make purchases, but they stuck within their thinking, not proceeding to put the same in action. Something is there that becomes a barrier between them and purchases. It’s your turn to put them in action and remove all such barriers.
The Bottom Line
The majority of users are thinking for purchase. It’s your opportunity to convert their thinking into action with the help of various motivational theories. Don’t wait more to apply the above given concepts as competitors are ready with their effective efforts to grab your customers.
Related: 5 Ideas for a Content based App