Think of last year – how we all were/are constantly in-touch of smart devices, apps, online services, our favourite brands, and others. Last year was the year of growing opportunities for brands and for folks who entered the tech market with a new, unique idea like Periscope and Meerkat. The tech space is expanding more this year – making a ripe of opportunities for brands as well as for start-ups that are ready to hit the floor.
Tech trends have never been in limit. Year-by-year or I say, month-by-month, a new buzz enters the tech market. From smartphone to smart home, technology is growing smarter. This is the best time to gain maximum out of this fastest-growing tech trend.
Here are the trends bringing new opportunities for new hitters (start-ups).
1. Mixed Reality (VR/AR)
When real world merge with virtual world to form a real-time interaction is called mixed reality – popularly known as virtual reality and augmented reality.
The most growing trend, these days, is Virtual Reality (VR) and Augmented Reality (AR). Nothing can beat a feel of real experience that will be called as an elegant gift from VR and AR.
Users love to breathe what they see – that is probably a reason why Apple’s 3D touch is a buzz these days. Back to how mixed reality help start-ups? I can explain this with an example: a travel company can release an ad where it can show how a trip on hills will be like. If one can see the same ad using Google’s cardboard where the user actually feels the experience of going on hills, he will never reject an offer to experience the same in real. That is how one can market its brand through various visuals in form of virtual reality.
2. Voice Commands (Siri/ OK Google)
You have already experienced voice command feature through Siri and Ok Google. The day is near when people prefer to use voice based apps which let them perform tasks without even touching the smart devices.
Being a Start-up, there must be hoards of day-to-day tasks for you to achieve. Using voice command technology, you can minimize your work and focus on core activities. For e.g. you can place a call, forward an email and check stock market just by placing an order to your smartphone/smartdevice using your voice.
3. Conversation (Q&A in real-time)
Answer the questions in real time – this is not a new thing, but this is a thing that you should take seriously if you want to be the star of your targeted audience. When a user comes to purchase something and if s/he is confused about the product, let them have a chat with the one who already purchased the same product. This is the best strategy to boost users’ purchase decision. And this is how one can insert conversation option within its online store or app. Flipkart has already adopted this policy and now it’s your turn.
4. Live Video Streaming
It’s time to go live because according to Vadim Lavrusik, product manager of Facebook live, “In fact, we’ve seen that on average people watch a live video more than three times longer when it is live compared to when it is not live”. Users are more interested to see the video of products instead of just reading about them. Start-ups can leverage the video benefits by releasing live videos of their product.
5. DIY Softwares
Some start-ups are afraid of making an app as according to them it costs them beyond their budget. Put an end to your thinking as many companies have released softwares that help you make an app without even putting a single line of coding. And again, mentioning our favourite quote “there is an app for that” with a little change “there is an app to make an app”. Yes, top mobile app developers have released apps that let you make an app right away.
Conclusion
Teaming up with the tech trends will give you more opportunities to make your start-up come on a lime light – that is also in a less time. Above listed trends are not-new, but not-too-old as well. They are still growing, but soon, they will rule this year. Better to start working on them as soon as possible to leverage later benefits.
Tech trends have never been in limit. Year-by-year or I say, month-by-month, a new buzz enters the tech market. From smartphone to smart home, technology is growing smarter. This is the best time to gain maximum out of this fastest-growing tech trend.
Here are the trends bringing new opportunities for new hitters (start-ups).
1. Mixed Reality (VR/AR)
When real world merge with virtual world to form a real-time interaction is called mixed reality – popularly known as virtual reality and augmented reality.
The most growing trend, these days, is Virtual Reality (VR) and Augmented Reality (AR). Nothing can beat a feel of real experience that will be called as an elegant gift from VR and AR.
Users love to breathe what they see – that is probably a reason why Apple’s 3D touch is a buzz these days. Back to how mixed reality help start-ups? I can explain this with an example: a travel company can release an ad where it can show how a trip on hills will be like. If one can see the same ad using Google’s cardboard where the user actually feels the experience of going on hills, he will never reject an offer to experience the same in real. That is how one can market its brand through various visuals in form of virtual reality.
2. Voice Commands (Siri/ OK Google)
You have already experienced voice command feature through Siri and Ok Google. The day is near when people prefer to use voice based apps which let them perform tasks without even touching the smart devices.
Being a Start-up, there must be hoards of day-to-day tasks for you to achieve. Using voice command technology, you can minimize your work and focus on core activities. For e.g. you can place a call, forward an email and check stock market just by placing an order to your smartphone/smartdevice using your voice.
3. Conversation (Q&A in real-time)
Answer the questions in real time – this is not a new thing, but this is a thing that you should take seriously if you want to be the star of your targeted audience. When a user comes to purchase something and if s/he is confused about the product, let them have a chat with the one who already purchased the same product. This is the best strategy to boost users’ purchase decision. And this is how one can insert conversation option within its online store or app. Flipkart has already adopted this policy and now it’s your turn.
4. Live Video Streaming
It’s time to go live because according to Vadim Lavrusik, product manager of Facebook live, “In fact, we’ve seen that on average people watch a live video more than three times longer when it is live compared to when it is not live”. Users are more interested to see the video of products instead of just reading about them. Start-ups can leverage the video benefits by releasing live videos of their product.
5. DIY Softwares
Some start-ups are afraid of making an app as according to them it costs them beyond their budget. Put an end to your thinking as many companies have released softwares that help you make an app without even putting a single line of coding. And again, mentioning our favourite quote “there is an app for that” with a little change “there is an app to make an app”. Yes, top mobile app developers have released apps that let you make an app right away.
Conclusion
Teaming up with the tech trends will give you more opportunities to make your start-up come on a lime light – that is also in a less time. Above listed trends are not-new, but not-too-old as well. They are still growing, but soon, they will rule this year. Better to start working on them as soon as possible to leverage later benefits.