Recent news from Bloomberg about Apple caught attention of many. According to the information, Apple is working on video sharing and editing app for iOS. The app is about to release in 2017.
Apple’s effort on video sharing app is not the centre of attention here; the matter is why Apple wants to develop a video sharing app at this age where we are already surrounded by top-notch video sharing apps like Snapchat and Instagram developed by top mobile app developers.
Bloomberg’s report says that Apple’s video-sharing app will be similar to Snapchat where users will be allowed to create, edit and share videos. Does it mean that Apple wants to compete with Snapchat? Or is there any other reason for Apple’s sudden spring towards video-sharing app?
Based on rumours, I found three key reasons why Apple want to take part in video-sharing app contest and all these reasons look valid to me, so I am sharing the same with you:
A Move to Social Networking
Considering growing popularity of video apps like Snapchat and video popularity on Facebook, you can consider Apple’s video sharing app as a significant move to social networking world. Broadcasting, live videos, etc., things are not taking much time to get viral. They are liked by many and especially by those looking for similar kind of services. Videos are not written content that require reading efforts to get aware of what is offered. Videos are like story tellers where users need to just watch to know what the promoter or story teller has something special to offer.
Targeting Young Generation
Videos are today’s thing. They are effortless, productive, story-telling, and vivacious – this is the choice of today’s generation. Today, users want something which is extremely easy to understand, something that don’t require efforts to interpret. If you want to go to users’ head, video is the top option to go through. No matter what data says, Apple still has a pile of fans and those fans must be looking forward for something new from company’s side. Apple’s video sharing app may prove to be great news because a video app has more chances to win heart of young generation which is exactly what Apple wants.
Revenue Booster
A month ago, in July, The Verge reported decrease in iPhone sales in Q3 – from 47.5 million (last year) to 40.4 million (current year). Apple watch sales were also not too good to cover iPhone sales loss.
The news of rising income from Apple’s services like Apple music was also there. And now, the making of Video sharing app is crystal sign that Apple is focusing more on services than device sales. Apple is planning to rely on apps and services as a way to boost income or to come up from the loss of device sales.
Conclusion
Back in 2010, Apple launched a social network called Ping which failed to reach the success like other social networks including Facebook and Instagram. The service was closed after surviving for two long years. At the same time, we can’t ignore the success of Apple music services. So, it is the matter of time when we finally get news on whether Apple got its way through social networks or not.
Apple’s effort on video sharing app is not the centre of attention here; the matter is why Apple wants to develop a video sharing app at this age where we are already surrounded by top-notch video sharing apps like Snapchat and Instagram developed by top mobile app developers.
Bloomberg’s report says that Apple’s video-sharing app will be similar to Snapchat where users will be allowed to create, edit and share videos. Does it mean that Apple wants to compete with Snapchat? Or is there any other reason for Apple’s sudden spring towards video-sharing app?
Based on rumours, I found three key reasons why Apple want to take part in video-sharing app contest and all these reasons look valid to me, so I am sharing the same with you:
A Move to Social Networking
Considering growing popularity of video apps like Snapchat and video popularity on Facebook, you can consider Apple’s video sharing app as a significant move to social networking world. Broadcasting, live videos, etc., things are not taking much time to get viral. They are liked by many and especially by those looking for similar kind of services. Videos are not written content that require reading efforts to get aware of what is offered. Videos are like story tellers where users need to just watch to know what the promoter or story teller has something special to offer.
Targeting Young Generation
Videos are today’s thing. They are effortless, productive, story-telling, and vivacious – this is the choice of today’s generation. Today, users want something which is extremely easy to understand, something that don’t require efforts to interpret. If you want to go to users’ head, video is the top option to go through. No matter what data says, Apple still has a pile of fans and those fans must be looking forward for something new from company’s side. Apple’s video sharing app may prove to be great news because a video app has more chances to win heart of young generation which is exactly what Apple wants.
Revenue Booster
A month ago, in July, The Verge reported decrease in iPhone sales in Q3 – from 47.5 million (last year) to 40.4 million (current year). Apple watch sales were also not too good to cover iPhone sales loss.
The news of rising income from Apple’s services like Apple music was also there. And now, the making of Video sharing app is crystal sign that Apple is focusing more on services than device sales. Apple is planning to rely on apps and services as a way to boost income or to come up from the loss of device sales.
Conclusion
Back in 2010, Apple launched a social network called Ping which failed to reach the success like other social networks including Facebook and Instagram. The service was closed after surviving for two long years. At the same time, we can’t ignore the success of Apple music services. So, it is the matter of time when we finally get news on whether Apple got its way through social networks or not.