App marketplace is flushed with 1.5 million products and growing more day by day, creating a challenge for mobile app developers and app publishers to make their app discoverable among the crowd. The challenge is getting tougher to beat as app downloads data is more intimidating with 27 billion Apple’s app downloads and 29 billion Android apps downloads. Exploding growth of app marketplace is making it difficult for app developers to get discovered with their new work.
The only issue is to get an audience for the newly released app by distinguishing them from the available great and highly addictive apps. The issue is quite big to resolve as consumers are more likely to install the apps, they are aware of. Of course, they are also trying the new apps, but the app should appear at the top five lists, when users search with the relevant keywords. It means you have to beat the most successful players in the mobile app industry to replace their apps with yours.
For making a successful app and to beat the fundamental challenge of getting your app discovered, you have to chase the well-balanced mobile app marketing policy comprised of pre-launch activities. Pre-launch activities include a few steps given below that you must consider before launching your app.
Keyword Selection
Keywords indicate the key purpose of your app. For example, you had developed a note making app, so “note” should be an important keyword, another example can be a racing game, then “race” and “racing” are the important keyword. Assigning relevant keywords will increase the app store rankings of your app and keep it in the top list when users type the words related to the keywords.
Appealing Name
A good title acts as a conversion of visitors to customers. While thinking of a name, keep in mind that a name should be novel and memorable plus the one that trip off the tongue to leave a long lasting impression. Popular app titles like Instagram, Flipboard, etc. are the names that are easy to remember and leave a long lasting impression on users’ mind.
Stunning Icon
App icon influences the downloading decision of end users. A rocking icon is what users like to put on their home screen to enhance its display. An app icon should be made in a way that it relays the purpose of the app and grabs an immediate attention of users. Instagram app icon is attractive as well as reveals the app’s key feature.
Awe-inspiring Description (adding app features)
App description serves as your marketing pitch to the targeted audience. Once the users get inspired from app name and icon, the next step is to convince them with app description. Start your description with a small paragraph of about 2-3 lines, defining the most fruitful features of your app. Narrate the entire features in a list format, so users could easily read and understand it.
Striking Screen-Shots
App screen-shots help to gain more downloads. While creating screen-shots, don’t think of old images, instead, think of an advertisement, how to convert it in images and how to make them attractive. Doing such, will turn into an extra space for your app to be described better and sell the features well.
Integrating Best Reviews and Quotes
Great reviews and quotes make your app stand out from the crowd with a stunning name, influencing description and killer app icon. Review reading is the final step of user’s decision where he decides whether to download the app or not. Besides this, reviews also help your app to get categorized so that users can easily reach to it using relevant searching terms.
Category Selection
A clever category selection gives your app a best hit of higher rankings on top listing charts. You must select the category that can easily be found through search. Users will directly jump to category if they are looking for new apps. So, the category should be highly relevant to your app.
Regular Updates
Regular updates within every 3-4 weeks are necessary to keep the existing customers engaged and to acquire new customers. Regular updates act like a reminder for your existing customers, telling them to come back for new features and it acts like an influencer for new customers, telling them to try the new features of the existing app. It communicates with your customers that you are taking a good care of their experience and trying to improve the app, according to their wishes.
Cross Promotion Strategy
Cross promotion strategy includes practicing app promotion to each other’s audience. Developers can promote apps of each other to their audiences. Today, every mobile app developer is following this strategy as it is a quick way to grab a good amount of audience. Cross promotion is a perfect idea for low budget app publishers.
Competitor Analysis
Find out your competitors with the similar kind of app and start analyzing them. You can conduct analysis on relevant apps, key features, areas of improvement, benefits, disadvantages, app user engagement, etc. This will tell you where you have to jump with essential furtherance.
Conclusion
On an average, consumers spend around 3-10 minutes to shop a product. It is daunting to snatch their attention and convince them for app downloading within such a short time. Guiding them about the apps within 10 minutes is similar to drawing a map of a needle in a haystack so that they can easily find it out. Spending a lengthy of time with mobile app development, app stores and app developers will let you recognize the difficulties and solutions to face them.
Related: How to choose your Mobile App Developer?
The only issue is to get an audience for the newly released app by distinguishing them from the available great and highly addictive apps. The issue is quite big to resolve as consumers are more likely to install the apps, they are aware of. Of course, they are also trying the new apps, but the app should appear at the top five lists, when users search with the relevant keywords. It means you have to beat the most successful players in the mobile app industry to replace their apps with yours.
For making a successful app and to beat the fundamental challenge of getting your app discovered, you have to chase the well-balanced mobile app marketing policy comprised of pre-launch activities. Pre-launch activities include a few steps given below that you must consider before launching your app.
Keyword Selection
Keywords indicate the key purpose of your app. For example, you had developed a note making app, so “note” should be an important keyword, another example can be a racing game, then “race” and “racing” are the important keyword. Assigning relevant keywords will increase the app store rankings of your app and keep it in the top list when users type the words related to the keywords.
Appealing Name
A good title acts as a conversion of visitors to customers. While thinking of a name, keep in mind that a name should be novel and memorable plus the one that trip off the tongue to leave a long lasting impression. Popular app titles like Instagram, Flipboard, etc. are the names that are easy to remember and leave a long lasting impression on users’ mind.
Stunning Icon
App icon influences the downloading decision of end users. A rocking icon is what users like to put on their home screen to enhance its display. An app icon should be made in a way that it relays the purpose of the app and grabs an immediate attention of users. Instagram app icon is attractive as well as reveals the app’s key feature.
Awe-inspiring Description (adding app features)
App description serves as your marketing pitch to the targeted audience. Once the users get inspired from app name and icon, the next step is to convince them with app description. Start your description with a small paragraph of about 2-3 lines, defining the most fruitful features of your app. Narrate the entire features in a list format, so users could easily read and understand it.
Striking Screen-Shots
App screen-shots help to gain more downloads. While creating screen-shots, don’t think of old images, instead, think of an advertisement, how to convert it in images and how to make them attractive. Doing such, will turn into an extra space for your app to be described better and sell the features well.
Integrating Best Reviews and Quotes
Great reviews and quotes make your app stand out from the crowd with a stunning name, influencing description and killer app icon. Review reading is the final step of user’s decision where he decides whether to download the app or not. Besides this, reviews also help your app to get categorized so that users can easily reach to it using relevant searching terms.
Category Selection
A clever category selection gives your app a best hit of higher rankings on top listing charts. You must select the category that can easily be found through search. Users will directly jump to category if they are looking for new apps. So, the category should be highly relevant to your app.
Regular Updates
Regular updates within every 3-4 weeks are necessary to keep the existing customers engaged and to acquire new customers. Regular updates act like a reminder for your existing customers, telling them to come back for new features and it acts like an influencer for new customers, telling them to try the new features of the existing app. It communicates with your customers that you are taking a good care of their experience and trying to improve the app, according to their wishes.
Cross Promotion Strategy
Cross promotion strategy includes practicing app promotion to each other’s audience. Developers can promote apps of each other to their audiences. Today, every mobile app developer is following this strategy as it is a quick way to grab a good amount of audience. Cross promotion is a perfect idea for low budget app publishers.
Competitor Analysis
Find out your competitors with the similar kind of app and start analyzing them. You can conduct analysis on relevant apps, key features, areas of improvement, benefits, disadvantages, app user engagement, etc. This will tell you where you have to jump with essential furtherance.
Conclusion
On an average, consumers spend around 3-10 minutes to shop a product. It is daunting to snatch their attention and convince them for app downloading within such a short time. Guiding them about the apps within 10 minutes is similar to drawing a map of a needle in a haystack so that they can easily find it out. Spending a lengthy of time with mobile app development, app stores and app developers will let you recognize the difficulties and solutions to face them.
Related: How to choose your Mobile App Developer?