So, the real problem is quality. Developers must tend to develop only quality apps which must be well-written, high quality tested and most importantly, they should be necessary for users. Some apps are also there that have all these features, but still they remain undiscovered or little known. Don't waste your time, money and struggle for an app which is already existed. Instead, apply your creativity on apps that haven't surfaced yet.
Determine the answers of below given questions before you delve into making an app
1. Is there an app already existed that have an exact match with my app idea?
2. Are my app features really useful to my targeted audience?
3. What's there something different in my app that other apps don't have?
4. Why users install my app?
5. Is my app is worth of investment?
Why you need to answer these questions?
Because if you really want to get your app discovered by your targeted audience, you need to adopt a path that haven't yet adopted by anyone else. It means you must create an app that is far better than your competitors with additional features that no one have added yet. Don't forget that your ideal features must be useful for your users. Ideal app features play the role of reason for your users to install your app.
If you have already created an app, but it's unknown
So what? You can easily turn it into a winning app. Just work out on some factors if they are actually present in your app. As discussed above, low quality, unnecessary, under-tested, similar apps, too many bugs, bad reviews on performance or other features, etc. If your app is free from such issues, be sure that your is unable to reach your targeted audience. For this, you must adopt various analytics tools and techniques, and make your app discoverable by your audience.
Quality is a major part of app development process. Mobile app development company focuses on it and keep it prior than anything else. To maintain it, high quality testing has been performed on app. Not only to the stage of launch, but after that also, a good care is must to improve the app features and functionality. All these steps are a key part of user engagement.
See Also: Understanding Mobile App Advertising and Monetizing Options