Global expansion is no different from mobile apps and virtual reality. It lays at the heart of your business the same way mobile apps are and the same way virtual reality will. From now on, put your focus on apps, virtual reality and global expansion to win the world on your terms.
Start your practice with these top 7 picks:
1. Advertising with Instagram
- Instagram users share 70 million photos per day.
- It brought $595 million mobile ad revenue in 2015.
- 85% of top brands rely on Instagram for marketing purpose
Are you also there? If not, create your account now and start sharing visual content revealing the most about your brand. Instagram has a huge customer base with different interest criteria. Some of them might be looking for your-kind of brand.
2. Start Preparing for Virtual Reality Devices
Google Cardboard and Facebook’s Oculus Rift, both are grabbing attention of many. It is claimed that Virtual Reality will get real in 2016. We are already there in the year, so our plans too. Start preparing for Virtual reality by working on app development exclusively for VR devices. If you have the one by now, your consumers will be thankful to you in future. Another fact is virtual reality apps are at growing stage, so the competition is low. You must take the maximum advantage of this.
3. Supply resources directly to Social Media
Time is near when social media lets you upload content directly to their site instead of sharing it from your site. This step will increase users’ response as everything gets fit into instant article criteria. Meanwhile, you should start analyzing type of content fit for each social media account like image for twitter, GIFs for Facebook, etc.
4. Direct Purchase
2016 is the year where retail shopping is at the high peak. Online ads, social media, apps, website, etc are the networks where you put your products. Now the trend is these products must have purchase button for direct purchase approach. It eliminates the long process of click ad, arrive at product page, click on buy button, fulfil details and finally the product is yours.
5. Smart Messengers
Whatsapp, Facebook or whatever your favourite is – start incorporating all of them in your daily marketing regime. People have started creating their group on Whatsapp – HR Group is a perfect epitome for this. You can create a group of targeted audience who are likely interested to be updated with your brand.
6. App Family
Not a single app, you may need multiple apps to combat the app competition. May be one of your app product fail to mark the path, but another may do different. So, instead of relying on single app or putting all your stuff-load on a single app, divide the work between multiple apps like the way you divide work among employees.
7. Videos and GIFs are on the edge
Facebook is now a home of videos and GIFs. Each time I log in, I see a video or GIF of things I like the most. This trend will cross the limits of Facebook to mark Footprints in other Social networks. The content work will demand more efforts as you have to step out of only-writing-style. It’s time to switch on image, videos, and GIFs-like content.
Bringing it all together
Tons of works is in pending list. Visual content, social media, messengers and other apps, etc lots of things need an entry in your brand marketing. Open the doors for them, analyze each one and give them a position where they can reveal your brand judiciously. It’s an app recruitment time.