But some newly introduced trends are making it quite easier to catch users’ attention. These trends are a holy grail for top app development companies and app marketers. They deal effectively with challenging app ear.
Without further ado, let’s see what these trends are and how they are appealing for users:
As we discussed earlier, it is close to impossible to distract users from their favourite apps, the only way to reach them is to approach them through apps they like the most. It’s like putting your app’s ad in others’ apps and they will do the same with your app – Cross promotion.
Cross promotion is a more suitable solution because it doesn’t distract users from their current apps and also inspire them to try new apps.
Cross promotion can prove to be winsome idea only if you play the cards in a right manner. For e.g. you can’t display your app’s ad in any app or at any time. Things should be analysed and calculated well to hit the target perfectly.
2. Videos Directly Get into Heads
Videos are now considered as most powerful marketing tool in app world. They hold the power to get in users’ head within minutes. They can leave a long lasting impression if they are well prepared.
Videos are robust form of visual content. They tell as well as display a story – something that users’ usually don’t prefer to avoid. That’s why they are a perfect hit when it comes to ads.
If you are promoting your app through ads on various channels, put those ads in video format to acquire immediate attention of users.
3. Messengers and Chatbots
Users’ spend an average of 23 minutes and 23 seconds a day on chatting apps. Another fact is, users’ most of favourite apps are messaging/chatting apps. And distracting users from chat apps is a challenge you can pass only with the help of Chatbots.
Chatbots are uninterrupted way of acquiring users’ response on your ads or apps. They will take interest in your ads if they actually need it. So no matter, whether you need a chatbot or not, just create it for the time when users will be looking for a solution your app has.
4. More Data, Better Personalization
Today, it’s effortless to acquire users’ data like their name, id, location, etc.
Your users belong to different places with different environment. Not all your messages are best for them. Notifications best for one can be bad for the other. It is recommended to know your users through data and send them personalize messages which they like the most in their own state of mind, behaviour, location and environment. The more data you have, the better you can personalize your marketing material.
These new trends are like breath of fresh air for app developers and marketers. They can break the increasing challenge of app era to make a clear way to reach users. If you learn to use them wisely, your app can make a firm place in users’ smartphone for a good amount of time.