Mobile OS: Google and Apple are the major beneficiaries
Since the inception of smartphone era, iOS has remained at the top stage and it is still there. Brands like HTC, Nokia, LG, etc. have spent a couple of years to beat the bushes in smartphone world and today, they have reached to the stage where they are at least competitive against iOS. The highly used operating system is Android who delivers fantastic mobile user experience at affordable prices, which is the key reason for its success. Google and Apple have covered over 90% of smartphone sales market worldwide.
Due to the mere presence of iOS and Android, mobile app developers are more interested to create apps for these platforms. If you take a close look on apps of all platforms, you will notify that great apps come first from these platforms and later their compatible version enters for other platforms.
Factors Influencing the User’s Choice of Platform Selection
If we talk about iOS v/s Android, both the platforms have their own features, advantages and disadvantages. Android is based on open source technology and it is affordable for anyone to purchase. On the other hand, iOS delivers rich user experience and mind blowing resolutions due to which it is the highly preferred OS to purchase.
When shoppers visit the store to purchase the smartphone, they get inspired firstly from apps. Mobile apps determine the features and stability of smartphone and its OS. Android and iOS both are rich platforms in terms of apps as developers are coming up with great inventions for both of them. Therefore, most of users prefer to purchase any of these two OS. Windows possess a different functionality and also, it lacks the consumer-driven quality that is apps. With Android and iOS, you will get tons of choices for apps, but with windows, you will get bored from limited stuff.
Who will be the Next?
As per the status given by Aditya S, founder of Whatsapp Status, iOS is more stable than Android. Other OS like Windows, Blackberry and Palm have snatched a small amount of portion and also expected to bring a significant change in coming years. Nokia is releasing new models of Windows, increasing its chances to become the third mostly used OS.
Recently launched, iPhone 6 and iPhone 6 plus, both have undergone a tremendous success like its previous models. However, the new models have followed the previous traditions, but you will notify the rounded edges at first glance. Large screens, enhanced and added features have made it easier to perform daily tasks using these models.
Thus, iOS and Android are considered the solid OS of mobile products that meet the needs of most of users up to a certain level.
All the platforms offer a slightly different set of features and a different user experience. The fact is that till now, no one has come up with an ability to cater the each and every need of all users, may be possible in future. At present, looking at the statistics and user’s choice, iOS and Android are the top choices of users followed by Windows which may achieve the third place in upcoming years.
Author Bio: Ankit Thakor is an Online Marketing Strategist at OpenXcell, a leading mobile app & web development company. Connect with Ankit on LinkedIn and Twitter.