App landing page serves your app like a salesperson that makes the people understand what the particular thing is, how it is used and how it can be beneficial for users. In short, it convinces the users to download the app. So a salesperson must be intelligent enough to convince the people easily. Similarly, an app landing page must be beautiful and descriptive enough to tell the users clearly about the app, its features and its benefits. Let’s briefly summarize which elements and features are essential to design a great app landing page.
=> Essential Elements for a Great App Landing Page
Name: Write the full name of the app at the top of the page and it must be same as it appears on the app store. Make it attractive so that it catches an immediate attention of users.
Icon: An icon should be attached with the name properly.
Tagline: Include a short and sweet tagline, highlighting the key feature or benefit of app
Video: Integrate a video, describing the real experience of the app, its features, functionalities and most importantly, its benefits for users.
Screenshots: Screenshots also do the same work like video, and integrating them will help your app to be more collaborative among users. You can use screenshots as an alternative of video. Or you can also include both the videos & screenshots as some users like to see screenshots and some like to see the video. So including both of them will be more beneficial.
Availability: Your app page must tell users clearly about the launch date of the app and if any updates take place, they should be defined on the app page in a manner that users catch it immediately.
Call-to-Action: CTA is either needed for sign up process for users to get the notifications when the app releases or to put the direct link of the app at app store.
=> Essential Characteristics of a Great App Landing Page
Clear and Focused App Landing Page
Conversion refers to making the users go up to the end and install the app. An App Page should be the one without too many objects and keep its focus on its goal i.e. conversion. Too many objects don’t mean that an app page must be simple, but at least it must be free from unnecessary things, making the page look awkward.
An app landing page must focus on below given things
- What the app does
- How the users benefited
Emotions are used in lots of marketing techniques. Emotions directly attack the heart of users, insisting them to take decisions quickly. If your app contains any kind of emotional appeal, try to use it as a part of tagline or highlight it among the list of app benefits.
Make Your Page a Responsive One
Mostly, users start their search with smartphones and tablets. Make sure that your app landing page is responsive and adaptable by different types of devices. It should not let the users scroll left, right, up and down to see the description of the app. It must ease up their reading, no matter what the device they are using. Select a responsive mobile app development option to keep your page adaptable for different devices. As an app landing page is a user convincing page so it must be responsive to achieve the goal conversion.
An effective app page derives a huge value of your app towards your users, it should never be underestimated. A good care of landing page takes your app to reach high score downloads as soon as it arrives to the app store. Pay a close attention to its design, elements it contains, what to add, what to remove, etc., all are necessary to take care for a great app landing page.
Related: Building Success through Mobile App Marketing